Cvent Survey

Email Marketing Reminders Increase Survey Response

Wednesday, January 28, 2009 by Cvent Survey Staff
EmailAny person sending out an email hopes it will be opened and read. But as we all know, that's not always the case. Think about it, how many emails do you just delete and never read?

As a surveyor, having your survey invitation opened and read gets your foot in the door. No one can even consider taking your survey if they don't know about it, but how can you make sure they do?

It sounds simple, but a big factor affecting survey response is just sending more than one email asking respondents to fill out your web based survey. Sometimes you reach a respondent at a busy time, or they simply delete your email invitation by accident. Don't let go off this audience—send them a reminder!

Sending email reminders has been shown to increase survey response, sometimes even double it. Using Cvent's online survey software, you can take advantage of an automated email system to gain more responses without spending any extra time cleaning the sample list. Cvent's software will automatically send personalized reminders to those contacts who have not completed your survey on the dates and time you specify. Only those who failed to complete your survey will receive an email, so there's no risk of making clients or prospects angry with needless, repeat requests.

Learn more about Cvent's survey email marketing

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