Cvent Survey

Elements of an Effective Survey Design

Monday, October 13, 2008 by Cvent Survey Staff
You don’t have to be a professional to create a unique and valuable survey design. In fact, many of the best online surveys are the result of these four common (and easy) tips:

Use a reliable template. Why go through all the painstaking work of drawing up a survey design from scratch? Let professional survey templates give you an advantage with layouts ready to customize anyway you wish. Eliminate the guesswork of what works -- it will save your company time and money.

Reinforce your brand. Add a personalized touch to your template survey design with your company logo, tag line, or other reminder on as many pages as you like. Keep a consistent look and extend your brand with very little effort using a brand survey.

Jazz it up. Looking to give your survey even more spark? Consider adding custom graphics, HTML, or even videos to your survey. Who said it had to be boring?

Remember important links. An online survey doesn’t have to be the final destination. Add relevant links to your survey design, and give users the ability to checkout your website, a sponsor’s page, or other outbound web targets.

Graphic appeal and a professional feel can drastically impact response rates and give you the leading edge. An inventive but practical survey design is key in keeping things fresh and relevant for your target audience.

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