When you're creating an online survey and working on the questionnaire design, don't forget to include an introduction to your survey. This applies to all survey types: product surveys, customer feedback forms, employee questionnaires, customer service surveys, quantitative market research studies, etc.
The purpose is just that, to introduce your survey. An introduction should include some basic parts:
1. Who? Quickly tell the respondent who you are. While they will probably figure it out based on your graphical template, it doesn't hurt to tell them a little bit about what you do.
2. What? Give a brief explanation of what topics you'll be asking about. You don't have to give away everything here, a very high level explanation will do. Here's an example:
3. Why? Explain how the respondent will ultimately benefit from the survey and how you plan to use the results. To continue with the example from above:
Depending on the survey method you chose, the introduction may go on the welcome page of your survey or in your email marketing invitation. If you're using email, read these other tips for survey invitations.
The purpose is just that, to introduce your survey. An introduction should include some basic parts:
1. Who? Quickly tell the respondent who you are. While they will probably figure it out based on your graphical template, it doesn't hurt to tell them a little bit about what you do.
2. What? Give a brief explanation of what topics you'll be asking about. You don't have to give away everything here, a very high level explanation will do. Here's an example:
This survey aims to better understand how people in your community use community parks.
3. Why? Explain how the respondent will ultimately benefit from the survey and how you plan to use the results. To continue with the example from above:
The information gathered in this survey will help us determine what improvements are made to our local parks.
Depending on the survey method you chose, the introduction may go on the welcome page of your survey or in your email marketing invitation. If you're using email, read these other tips for survey invitations.
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