Cvent Survey

A recent customer satisfaction, complaints and loyalty study in the UK discovered over half of respondents would rather take their business elsewhere than complain. A similar number of respondents expressed their desire to make a complaint but said it was too involved and time consuming.

Do you want the first sign of a problem to come from customers walking away? Of course not. With the growth of online channels (social networking sites, blogs, YouTube, etc.) to give feedback, it's even more important to take the time to listen. Customer frustration is no longer an individual struggle, but rather a shared conversation across members of online channels.

Surveys such as the UK customer loyalty online survey should tell you something: surveying customers and taking action based on the gathered data is essential. Online or Internet surveys are a great channel to gather feedback from customers and clients. If you're not asking if there is a problem, chances are they're not going to tell you first—they're just going to leave.

With high customer acquisition costs and the current state of the global economy, customer retention should be at the forefront of every organization's business objectives. It's not as difficult as you might think to get a customer survey program in place. With a web based customer survey software such as Cvent, getting an online survey launched can take mere minutes. Why wouldn't you put a customer survey program in place when it could increase revenue in the long term?