Cvent Survey

Survey abandonment can be a major hurdle for survey programs. In the past, we've talked about how you can use automated emails to re-engage respondents who were pulled away from the survey for one reason or another, thereby reducing partial responses. Still, this is not the only way to combat survey abandonment.

With the right survey design, you can take steps to decrease the number of respondents abandoning a survey while also increasing their survey experience. An attractive, user-friendly interface makes surveys a breeze for respondents to start and complete.

Another good tip to reduce partial responses is to use pre-populated fields in your survey creation. Pre-populated fields save time and reduce frustration for your respondents when completing a survey. After all, what's the point in asking them for their address and phone number in every survey if you already have it? Having this information pre-populated is a time-saving—and much appreciated—step. Plus, pre-populated data gives your organization credibility and creates a "They know me" connection to the respondent.

Your survey questions obviously have a big impact on survey abandonment as well. When a respondent begins your survey and sees the same questions from a previous survey, he or she will lose interest and may not even begin to take it.

Repeat questions at the end of a survey could have the same result. Even if respondents have taken the time to answer several questions, once they see repeat queries, they're outta there. Respect your survey participant's time. Check and re-check your survey questions to make sure you have asked only what is necessary, and survey abandonment will drop.