Cvent Survey

The most important part of any research project is sharing the findings, it doesn't matter whether it's a research report, qualitative research or survey questionnaires. Even in high school and college, a lot of research projects ended with some kind of presentation so each person or group could share what they learned from the assignment. While I don't want to reduce the importance of doing business surveys and market research, the idea is very much the same. If you don't share the results, why did you conduct the research?

At the end of all our webinars and events, we conduct post event surveys. I know this comes a surprise considering we're an online event management and web surveys software provider. Recently, looking at the results of our attendee feedback survey for our Web Survey Best Practices Webinar, I found some interesting results surrounding who survey results are shared with in an organization.


Over 1,800 attendees have completed our follow up survey since the beginning of the year, but only 130 (approximately 7%) do not share survey results with any of those groups. I'm going to go back later and do a cross tab survey report to see if that 7% currently does surveys. But that's a later post...

For now, I'd like to explore the options a surveyor has to share their research findings with various groups. The answer obviously depends on the online survey software tool you're using. Cvent users have a few options at their disposal:

• Manually pull a report each time someone asks to see the data
• Share your log in so individuals can pull the reports themselves
• Park reports so approved individuals can access the reports when they need them

There are other options, but these are the "best" three. Among them, there's a clear leader. Parking reports is the easiest, fastest and most secure way to share your online survey data. In the past, we've given you an idea of the power of parked reports. But in light of our survey finding, I thought it was appropriate to remind you how easy sharing real time survey reports can be. Did I forget to mention that parking reports does not just give a snap shot of the moment in time you set up the report? Each time someone accesses the report, it generates the most up to date information. This means if I launched my survey, created a parked report and emailed the weblink to my senior management yesterday, when they go to see the results today not only will they see the results from before I created the parked report, they will also see all results that have come in since then. I'm happy and management is happy, and I never had to log back in to pull a report.

How do you currently share your survey data and with whom?