Cvent Survey

12 Step Online Survey Checklist

Friday, November 20, 2009 by Sherrie Mersdorf
We all have that momentary feeling in the pit of our stomachs when we launch a survey form online that there could be a mistake we missed somewhere. It never seems to go away no matter how many campaigns I launch. Fortunately, I found this 12 question survey checklist to help ease that dreaded feeling a little bit.

• Is the purpose of the survey crystal clear?
• Are all the questions relevant and focused?
• Are all the questions easy to understand?
• Have you avoided ambiguity?
• Are all the question balanced?
• Is the list of options for each question exhaustive?
• Is the list of options for each question mutually exclusive?
• Have you used the same survey scale throughout the feedback form?
• Is there a combination of closed and open-ended questions?
• Are the questions ordered logically?
• Does the survey question logic work correctly?
• Have other reviewed the online web survey?

If you say No to any of these questions, you need to go back and look at the survey created for this project again. once you can answer Yes to all twelve questions, your survey campaign should be in pretty good shape. Still feeling a little uneasy? Here are some more tips for what to look for in Test Mode as one final check.

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