Customer Surveys

Slow Online Survey Software Increases Survey Abandonment

Friday, May 29, 2009 by Sherrie Mersdorf
How speedy is your online survey software? It may seem like a silly question with an obvious answer, and before yesterday I would have agreed. But once again, someone's web based survey has surprised me. I received an email questionnaire invitation from an ecommerce site asking me to complete a survey about my reading habits. In the invite, they told me it would only take 15 minutes of my time (good best practice, here are some other email marketing tips). I had 15 minutes to spare for a 25% discount off my next book purchase.

Unfortunately, the email should have read "15 minutes per page load." I could not believe how slow the online survey software they purchased was. I'm not exaggerating when I say one page took over thirty minutes to load. Are you kidding me? I thought perhaps it was just a momentary glitch or maybe my connection, but I tried it later that night on a different connection - it was just as bad. If it wasn't for the hopes that I was close to the end of the survey (I was promised it would only take 15 minutes), I would have abandoned the survey, but I find it so hard to give up when the finish could just be one page away!

No matter whether you're using customer survey software, HR survey software, product registration software, an email marketing tool or some other type of survey management software, speed should be a factor when selecting a solution. And while I'm at it, I'm going to suggest unscheduled downtime be a factor as well. If you have someone volunteering to take your survey, the last thing you want to happen is the software to go down in the middle of collecting their feedback. Here at Cvent, we're pretty proud of the fact that we've had no unscheduled downtime in the last ten years.

Cvent's online survey tool has a lot more to offer than no unscheduled downtime. Learn more about Cvent Web Survey software by registering for one of our best practice webinars - or if you'd prefer, we also offer weekly product demos.

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