Searching through the Twittersphere this morning, I came across this tweet:
It's important to remember just because you're familiar with a term, it does not mean your customers or prospects are. They're too busy going about their own lives and jobs to keep up with all the jargon in your industry. I'm implying here that Web 2.0 is jargon. I'm sure if someone conducted a survey on how many people were familiar with the pieces that make up Web 2.0 there might have been different survey results. If you don't spend your day in the Web 2.0 world, you may never come across the term. The same is true for your customers. Just because they use your services or software does not mean they know all the jargon around it or the industry.
Here's the question - what terms is your organization using that customers and prospects don't understand? If you're creating a marketing or customer survey, try to get someone outside or new to your industry to read through it. Chances are, if they don't know what you're talking about, your respondents wont either.
New to Twitter? Check out Sarah's post on the Twitter basics on Cvent's Meetings & Events blog.
At the "social media for scientists" meetup. Survey says that most people are not familiar with the term "web 2.0" (Thanks for the inspiration @chapados.)
My first thought was, are you kidding? How can people not know the term "Web 2.0" when people are beginning to talk about Web 3.0? Then after a moment, I thought, "duh! Of course most people aren't familiar with it." It's important to remember just because you're familiar with a term, it does not mean your customers or prospects are. They're too busy going about their own lives and jobs to keep up with all the jargon in your industry. I'm implying here that Web 2.0 is jargon. I'm sure if someone conducted a survey on how many people were familiar with the pieces that make up Web 2.0 there might have been different survey results. If you don't spend your day in the Web 2.0 world, you may never come across the term. The same is true for your customers. Just because they use your services or software does not mean they know all the jargon around it or the industry.
Here's the question - what terms is your organization using that customers and prospects don't understand? If you're creating a marketing or customer survey, try to get someone outside or new to your industry to read through it. Chances are, if they don't know what you're talking about, your respondents wont either.
New to Twitter? Check out Sarah's post on the Twitter basics on Cvent's Meetings & Events blog.
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