Creating reports from your online survey platform can be both a blessing and a curse. There are numerous pre-designed report options available which can easily shave hours of time off a project. Reports follow several themes including: Answer Summaries and Details – individual frequency counts for...read more

Customer satisfaction with a product or service is a function of expectations. Are they met or better yet are they exceeded? This is the playing field that marketers have to navigate on a daily basis. What makes it especially challenging is that we have to often rely on forces and people outside of...read more

According to a recent survey, asking for input from your target audience can save businesses, particularly start-ups, big bucks. Because new businesses are most susceptible to failure, it is especially important for them to survey customers before making any big business decisions. Some...read more

Recently, I came across a very interesting article in New York Times, How Company Learns Your Secrets.  In this article, the author Charles Duhigg describes the application of analytics and behavioral science to large retailers’ marketing efforts. The real fascinating part of the article was the...read more

As survey researchers we are more like projects managers than we may think. The more I work around project managers the more I realize we are managing projects with the same goals as any dedicated PM. Now our projects may not be on the scale of building a new hospital, installing a new computer...read more

More and more often marketing researchers are asked to turn projects around in shorter time frames and for less cost. This is a trend that is here to stay. So, as purveyors of quality research, what do we do to meet these increasing demands? Well adding staff and budget are not likely answers. One...read more

The leading brand in a category can often command a price premium. Strategies for getting to that top position are outside the scope of this blog, but you can rest assured that market research is a critical component to the equation. Let’s start this exercise with defining what a brand is. The...read more

We all get them: survey invitations in our inboxes. From customer service surveys to product satisfaction forms, many companies have jumped on the online survey train for all their informational needs. While the benefits of strong surveying have been documented throughout this blog, it's also no...read more

In an earlier post, I introduced a few lessons I learned from taking a survey in my local coffeehouse. While I appreciated the efforts to collect customer feedback, there were a few aspects of the survey design that frustrated me. Well, I went back to the same coffeehouse today and realized that...read more

We live in a world where everyone expects immediate information and immediate results, but the business world must balance this desire for short-term success with an understanding of how to measure progress in reaching long-term goals. Conducting customer satisfaction surveys helps companies...read more