According to a recent Business Insider article, “American adults are invited to take surveys 7 billion times each year, with 24% of respondents indicating they were asked to take part in more surveys this year than in previous years.”Customer surveys are an excellent tool to gauge satisfaction and...read more

To brand or not to brand is the question. Market researchers face this with every survey they release. Should they design the survey with corporate approved colors and logos or should they go plain Jane and avoid the design elements? There are good reasons for both. The advent of online survey...read more

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with social...read more

Is beauty really skin deep? The phrase ‘skin’ in terms of survey panels refers to the look and feel of the panel. It is closely related to the concept of user experience in website design.Online survey and panel platform providers such as Cvent offer several templates for creating surveys. These...read more

What is a survey without a goal? In these ‘must have it yesterday’ times it is all too easy to lose sight of why we are conducting research. This is the double-edge sword that we work in. Having an online survey platform, and access to potential respondents through online panels, can lead...read more

While every client wants to feel like they are special, different, and have their own needs, the reality is that what works for one client might work for another client. This can be true of many things, including market research, which is why market research survey templates can help accelerate...read more

Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. ~ Henry Ford Education is lifelong process! Just because we are finished with school doesn’t mean the learning stops. No matter our profession, many of us have to complete Continuing Education Units...read more

Who isn’t proud of showing off their colors? Thanks to one of the new enhancements, you now have the freedom to display your company colors for all to see. Cvent’s July enhancements now display controls for the graphical template that include the ability to further customize the cascading style...read more

Tonight's a big night for our technology team. Around 9pm tonight, Cvent will be unavailable as the team works to successfully bring months of coding and testing of new features live to customer web survey, event management and Supplier Network accounts. Cvent should be back up and running on or...read more

Far too often we as survey researchers rely on static tables for displaying the data we collect. Tables are not bad, when used in moderation, but have you ever read a report that was nothing more than a series of tables? Talk about cognitive overload. What’s the alternative you say? The strategic...read more