Customer Survey Software

MR Heretic recently posted about Phishy Survey URLs. The main point is how having a weird looking URL for your online survey could lower your response rate and destroy the customer trust your organization has worked so hard to gain. Why? If your organization is including IP addresses in your web survey link, consumers will think it looks like phishing and decide against clicking the link. By not clicking the link in your email marketing survey invitation, customers are opting out of your online market research or customer survey.

My recommendation: use a customer survey software or email survey tool that allows you to brand your own survey URL without any IT staff or programming knowledge. Cvent's Web Survey Software gives each survey it's own unique URL automatically, but you can take that a step forward and include your organization's name in the URL as well.

Getting clients to respond to your survey is critical for any survey project's success. There are enough obstacles standing between you and the desired completed online survey submission - don't ruin it by using a phishy looking URL.