Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Keeping your Survey Reporting On-Track

Creating reports from your online survey platform can be both a blessing and a curse. There are numerous pre-designed report options available which can easily shave hours of time off a project. Reports follow several themes including: Answer Summaries and Details – individual frequency counts for...read more

Fast Follow Up Matters (Best in Class Secret is Instant Alerts)

Think about your own experiences, when you are unhappy with a product or service and tell the company, what do you expect to happen? If you're thinking, "Nothing. Companies don't listen to customer feedback" I wouldn't blame you. But I hope you're more like me: I expect a response. But not a generic...read more

It's Never Too Late to Start an MR Program

For many larger companies, non-profits and governmental organizations the need for market research is thoroughly understood, valued and budgeted for. Marketers and strategists within these entities realize that market-driven consumer insights are essential to maintaining or expanding their position...read more

Keeping Up the Good (CRM) Work

Your business doesn't have an end date, so why should your CRM system innovation? Christopher J. Bucholtz authored a piece for CRM Buyer about recognizing the need to continue cultivating your CRM even after the initial implementation phase has ended. Bucholtz offers a two-part path to successful...read more

The Mathematics of Customer Satisfaction

Customer satisfaction is often considered to be a fairly soft measurement, relying on such markers as client feelings and industry leanings. Zack Urlocker, a guest contributor for Forbes, has provided an interesting formula for quantifying customer satisfaction in this article, and with the effects...read more

Features and Benefits

Within the realms of consumer and B2B marketing, there is a space where features dance with benefits and customer needs are met or exceeded. It is easy to see a product’s features, e.g. size, shape, colors, accessories, etc., however it can be a bit more complicated to assess the features built into...read more

Checklists for Survey Project Success

As survey researchers we are more like projects managers than we may think. The more I work around project managers the more I realize we are managing projects with the same goals as any dedicated PM. Now our projects may not be on the scale of building a new hospital, installing a new computer...read more

Lead Generation Tips: Know your Prospects

Marketing automation and revenue performance management are the newest buzz words for marketers. We're being asked to improve the quality of leads that reach our sales teams, so they can spend more time doing what they do best: winning more business. At the same time, we're being asked to measure...read more

How to Test New Knowledge After Training

This morning, Cynthia posted about the importance of conducting post-training surveys for new employees. While training "satisfaction" surveys are certainly a good idea six months after training to evaluate the impact and success of your organization's training programs. Surveys have other...read more
Crimes in Design Webinar
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