Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Testing Prices One at a Time

As mentioned in a previous post there are several survey-based methods for testing the market’s perception of price. Monadic price testing in one such method. In monadic price testing the respondent sees one price and is asked to state his or her purchase intention at that price point. This design...read more

Starting Off with Categorical Data

As part of my getting back to basics series this winter I want to take some time to review a critical element in survey design – data types. As consumer and B2B market researchers we are asked to dive into the mindset of customers and prospects using qualitative and quantitative research designs....read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Webinar Q & A: The Value of Employee Engagement on Customer Metrics

On Thursday, we sponsored an eWorkshop about the value of employee engagement on customer metrics with Demand Metric. We had great quetsions come in that we unfortunately did not have enough time to get to, but have answered below! If you missed the eWorkshop or would like to watch it again, the...read more

Tying Up Loose Ends in Customer Data

Sometimes it is difficult to tie the loose ends together, but as market researchers this is what we do for our colleagues in marketing, sales and customer service. A recent new vehicle purchase has made this abundantly clear to me. Major purchase transactions, as far as milestone events go, generate...read more

34 Ways to Increase Customer Survey Response Rates

Every once in awhile, it's a good idea to step back and examine our response rates. Here are a few ideas to get you started.  Switch up your subject lines Change the from name Check in on the ease of use of your survey Shorten your survey Tell people how long your survey is in the email (and don't...read more

A Little Touch of RFM

When is the best time to promote your service or product offering? This is a core question that all marketers ask themselves, and one that those of us in consumer and B2B market research should be able to answer. We can typically get to such an answer with a combination of transactional and survey...read more

Getting the customer service house in order

Customer satisfaction can often be a tale of two cities. I was reminded of this on a recent trip to Los Angeles. My flight was uneventful, but I was not so lucky with the car rental process. The vendor of choice was one of the low cost providers, which given the wide range of prices listed online I...read more

The Customer Conversation: Setting the Stage for Effective Engagement

Increasingly, there is a lot of talk by experts about the need to collaborate with employees and customers; to have a conversation that leads to mutual benefit.  And these stakeholders want to talk, make no mistake about it. What they don't want to do, however, is to answer long lists of questions...read more
Crimes in Design Webinar
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