Part 2: How to Recruit 3 Types of Survey Support

  In Part 1 of this two-part blog series, we discussed the importance of recruiting the support necessary for your survey programs to succeed. The first part focused on recruiting executive buy-in and a project owner. The final type of support you need is from your survey respondents. Here is how...read more

Learn from other’s mistakes: customer service fail

We’ve all been there. Whether it’s a cable company, your phone company, an airline, etc. there’s most likely been a time where you’re put on hold for what seems like forever, then when you do reach someone you’re transferred to and from departments until you reach the person you actually need to...read more

How to Recruit 3 Types of Survey Support: Part 1

All successful survey programs have one thing in common—they need multi-tiered support to truly flourish. If you take a minute to think about the survey lifecycle, you can see why recruiting support on several different levels is important. Launching surveys takes time and money, especially during...read more

Measuring changes over time - tracking surveys part 2

Following up from the previous post – tracking studies can be used to measure the brand consideration funnel (unaided awareness to likelihood to recommend); product or service satisfaction; new customer characteristics; or any other combination of variables that management needs to see trends over...read more

Registration is Open: Cvent Webinar with MarketingProfs

For decades, segmentation (of markets and customers) has been an accepted tool for tailoring offerings (messages, media, products and services) cost-efficiently.  Indeed, the debate has gone past whether or not segmentation is a valuable tool for effectively reaching markets and customers.  Rather,...read more

Are we there yet? Treat your surveys like (well-planned) summer road trips

Banked vacation days, warm weather, the lure of the open road—as the summer sun intensifies, so does our collective appetite for adventure and discovery. Many will pack their bags, load up the car and embark on a vacation. But before you take to the highway, take a few cues from the traditional...read more

Cash for Culture: Would You Quit Your Job for $5,000?

Recently, Amazon made headlines for its unorthodox approach to tackling a challenge every company faces. It’s the question haunting senior management and human resources professionals everywhere: How do you find out which employees are bringing your company down and what can you do to stop them?...read more

The Open-Ended Possibilities of Survey Text Analysis

Surveys are powerful research tools for collecting feedback. When crafted correctly, they illuminate valuable firsthand insights that would not have otherwise been discovered. Whether your organization uses surveys to measure customer satisfaction, gauge employee engagement or conduct training and...read more

How secure is your customer base?

How do you define loyalty? This is a concept marketers have pondered on for as long as there has been competition in the marketplace. As a topic loyalty has been thoroughly researched by academics and practitioners alike. A few things that we know about loyal customers: They tend to be satisfied...read more

Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more
Crimes in Design Webinar
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