Sample Survey Thursday: Meeting Planner Satisfaction Surveys

Today’s focus: post event meeting planner surveys According to Frost and Sullivan, the estimated hotel revenue associated with meetings and events totals $103 billion. Therefore, it’s critical that hotels provide meeting planners with a flawless and memorable experience that will make them want to...read more

Millennials and the Customer Experience

We’ve talked before about how important it is to understand the generational gaps in the workforce because what keeps Generation X engaged, doesn’t necessarily keep Millennials (born between 1980 and 2000) engaged. And the same thing holds true when it comes to the customer experience. Millennials...read more

True Love? 3 Survey Questions to Measure Passion (from Customers and Employees)

This Saturday is Valentine’s Day, which means that obvious and sometimes expensive proclamations of love—greeting cards, roses, chocolates, jewelry—will be everywhere. Whether you celebrate the holiday or not, you can probably agree there are different levels of observation among those that do. Some...read more

The Keys to the Good Life - How to Survey Lifestyle Elements

There is more to life than work! Marketers in the entertainment, culinary and travel industries do their job with vigilance to remind us what the good life really is all about. Surveys are ideal for measuring the importance of lifestyle elements to our customers and prospects. In order to do this...read more

Measuring Frequency of Usage

Usage frequency is a critical variable to marketers. Frequent users of our products and services tend to look and feel different than lower frequency users. Understanding these differences can help guide strategy that maximizes revenue and profitability. The question at hand then becomes how do we...read more

7 Items on Your Survey Respondents’ Wish Lists

We’re in the thick of the holiday season, and everyone has a wish list. While it may not resemble a handwritten letter to the North Pole, it’s safe to assume that most people are hoping they get something on their list this season. On that note, wouldn’t it be great to know what respondents wanted...read more

Three Tips to Keep Customers Satisfied During the Holiday Shopping Rush

With the holidays in full swing, retail stores are experiencing their biggest rush of the year with holiday shoppers looking for the perfect gifts for their family and friends. And retailers are hoping for a major uptick in their sales. But, in order for that to happen, they need to ensure they are...read more

Sample Wisely when Populating Research Panels

Sampling plans for populating research panels Panels represent opinions waiting to be shared. The question of the day is whom do we want to invite to the party? If your goal for 2015 is to create, manage and leverage a survey panel then careful thought needs to be given to deciding whose opinions...read more

Three Things to be Thankful For (When it Comes to Surveys)

With Thanksgiving right around the corner, we have a lot to be thankful for. In the world of feedback, it might seem like we couldn’t be thankful for anything more than feedback itself. Well, even though getting feedback is great, it’s all about how we collect it, what we do with it and how we...read more

Question: Are Your Samples Representative?

For both B2B and consumer market researchers the question that lies in the back of our minds is to what degree is our sample a reasonable measure of the population(s) we are interested in? All aspects of our projects can be spot on, but if the respondents do not form a representative sample then the...read more
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