Throwback Thursday: Back to the Hits of 2012

What better way to bring in the New Year than to look back and see what we’ve learned in the past four? Here’s a #TBT tribute to the posts that were a hit in 2012, plus some added questions for you to consider. Read on and explore how things have changed for your business over the years. more

10 Ways to Make Time for Surveys

During the busiest time of the year, how will you get your target audience to find time to fill out your surveys? Even the simplest, most attractive surveys have to fight for attention. But it’s worth it, especially since a 5% increase in customer retention can increase a company's profitability more

Be Thankful for Feedback: Good, Bad and Indifferent

The ebbs and flows of sales in the retail world, specifically during the holidays, can keep a lot of store owners up all night. What worked once in the past might be a disaster today. This goes for both large chains, and small businesses. Recently, we’ve seen many large retailers make big more

Are your Surveys Creating Dissatisfaction?

Tell me how you really feel. Up to 95% of customers will give you a second chance if you handle their complaint successfully and quickly, but actually getting those responses is one of the biggest challenges survey planners face. Feedback is a staple of the customer experience and the very best more

Trick or Treat: Avoiding a Mixed Bag of Feedback

Ahhh Halloween. The time of year when neighborhood kids dressed in costumes come in droves, knocking on your door looking to fill their little bags with sugary sweets. All for free. BUT, don’t deliver on the promise (fun size?!, apples?, granola?!) and you’re risking getting some bad, more

Dark Data: Why You Need Scary Feedback

As surveys from your customers or employees begin to pour in, both good and evil reviews join forces to create a bubbling stew of untapped power. Negative feedback can blind your judgement and unearth inner demons by highlighting imperfections that demand your attention.  In the dreadful age of more

Why NPS is Used as an Internal Benchmark

  Organizations are becoming smarter. More tools are available than ever before to measure your performance and the experience for your customers and employees. But why do organizations often look to their competition to see if they are on par with the market average? Why not look inside your more

Correlating Bad Sales Calls to Bad Surveys

Have you ever received a bad sales call? Surprisingly, bad surveys are one and the same. I read an article a few weeks ago on LinkedIn, and it covered a very important topic--how to better network and make connections. The article came with a huge warning though to everyone out there trying more

Sample Survey Thursday: Customer Satisfaction

  Today’s focus: customer satisfaction surveys The proof is in the numbers. According to Gartner Group, a 5% increase in customer retention can increase a company’s profitability by 75%. Therefore, it truly pays off to listen to your customers. Most companies today say they are customer centric more

What are your plans for that data?

What will you do with those results? If there was ever a question to be asked, this would be it. If there is a likelihood that the results you generate will not be acted upon, then why would you conduct the survey to begin with? During my time in the market research space, I have seen many studies, more
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