by February 22, 2013
According to a recent Business Insider article, “American adults
are invited to take surveys 7 billion times each year, with 24% of
respondents indicating they were asked to take part in more surveys
this year than in previous years.”Customer surveys are an excellent
tool to gauge satisfaction and...read more
by August 30, 2012
To brand or not to brand is the question. Market researchers face
this with every survey they release. Should they design the survey
with corporate approved colors and logos or should they go plain
Jane and avoid the design elements? There are good reasons for
both. The advent of online survey...read more
by January 10, 2012
Is beauty really skin deep? The phrase ‘skin’ in terms of survey
panels refers to the look and feel of the panel. It is closely
related to the concept of user experience in website design.Online
survey and panel platform providers such as Cvent offer several
templates for creating surveys. These...read more
by December 19, 2011
What is a survey without a goal? In these ‘must have it yesterday’
times it is all too easy to lose sight of why we are conducting
research. This is the double-edge sword that we work in. Having an
online survey platform, and access to potential respondents through
online panels, can lead...read more
by July 28, 2011
Who isn’t proud of showing off their colors? Thanks to one of the
new enhancements, you now have the freedom to display your company
colors for all to see. Cvent’s July enhancements now display
controls for the graphical template that include the ability to
further customize the cascading style...read more
by December 13, 2010
As a freelance writer, I have to work for a lot of different
clients who have a wide variety of needs. So, it occurred to me one
day that I might need to create a survey of my own to send out to
past and present clients. Although I sometimes have editors, I
don't have a supervisor or manager to give...read more
by March 29, 2010
Most organizations want a customer perspective on product and
services. Typically, you also want to know about customers' buying
habits, their choices and preferences, likes and dislikes and
overall customer satisfaction. A very easy way to gather all these
opinions is through a customer survey....read more
by March 22, 2010
At Cvent, we designed our survey software services with one very
important fact in mind: no client is the same. From clothing
companies to banks, we acquired over 1,000 new clients in 2009
because our software makes building custom online surveys easy.
Whether a client needs to craft a short set of...read more
by March 11, 2010
Do you need all the data you collect? Is every piece of it valuable
and used? Or do you simply collect data and report on it just for
the sake of doing it? Chances are, you don't need every piece of
data you ever collected. A good example is website forms. Often I
see forms that ask me for my fax...read more
by March 8, 2010
In our last discussion, we learned about why surveying students is
important to colleges and universities. To some degree universities
are similar to businesses, keeping students happy is just as
important as quality customer service.Using the Likert Scale to
Collect Feedback While you can create...read more
