Make a Survey That Stands Out From the Crowd

According to a recent Business Insider article, “American adults are invited to take surveys 7 billion times each year, with 24% of respondents indicating they were asked to take part in more surveys this year than in previous years.”Customer surveys are an excellent tool to gauge satisfaction and...read more

To Brand or Not to Brand (Your Survey)

To brand or not to brand is the question. Market researchers face this with every survey they release. Should they design the survey with corporate approved colors and logos or should they go plain Jane and avoid the design elements? There are good reasons for both. The advent of online survey...read more

Survey Panel Design: Is Beauty Skin Deep?

Is beauty really skin deep? The phrase ‘skin’ in terms of survey panels refers to the look and feel of the panel. It is closely related to the concept of user experience in website design.Online survey and panel platform providers such as Cvent offer several templates for creating surveys. These...read more

Surveys Without a Goal Won't Hit the Target

What is a survey without a goal? In these ‘must have it yesterday’ times it is all too easy to lose sight of why we are conducting research. This is the double-edge sword that we work in. Having an online survey platform, and access to potential respondents through online panels, can lead...read more

Maintaining Corporate Branding Just Got Easier

Who isn’t proud of showing off their colors? Thanks to one of the new enhancements, you now have the freedom to display your company colors for all to see. Cvent’s July enhancements now display controls for the graphical template that include the ability to further customize the cascading style...read more

Yes, Freelancers, You Need to Survey Your Customers, Too

As a freelance writer, I have to work for a lot of different clients who have a wide variety of needs. So, it occurred to me one day that I might need to create a survey of my own to send out to past and present clients. Although I sometimes have editors, I don't have a supervisor or manager to give...read more

How Do I Create Online Customer Survey?

Most organizations want a customer perspective on product and services. Typically, you also want to know about customers' buying habits, their choices and preferences, likes and dislikes and overall customer satisfaction. A very easy way to gather all these opinions is through a customer survey....read more

One Survey Does Not Fit All

At Cvent, we designed our survey software services with one very important fact in mind: no client is the same. From clothing companies to banks, we acquired over 1,000 new clients in 2009 because our software makes building custom online surveys easy. Whether a client needs to craft a short set of...read more

Do You Need All That Data?

Do you need all the data you collect? Is every piece of it valuable and used? Or do you simply collect data and report on it just for the sake of doing it? Chances are, you don't need every piece of data you ever collected. A good example is website forms. Often I see forms that ask me for my fax...read more

Creating Effective Educational Survey Questions

In our last discussion, we learned about why surveying students is important to colleges and universities. To some degree universities are similar to businesses, keeping students happy is just as important as quality customer service.Using the Likert Scale to Collect Feedback While you can create...read more
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