by January 29, 2013
In a recent post, I covered segmentation basics and briefly
examined the debate around which variables are best used for the
project. The point to remember is that marketing organizations can
often benefit from multiple segmentations depending upon the end
user (e.g. direct marketing, sales,...read more
by November 23, 2012
Do you sometimes feel like you’ve exhausted all ideas for
increasing your customer base? Or like you’re reinventing the wheel
over and over again with little return? What’s the secret to
winning new customers in such a competitive marketplace? How do you
stand out among the rest and continue to...read more
by June 28, 2012
Harley Manning kicked off the last day of the Forrester Customer
Experience Forum by reviewing some of the key takeaways from the
day before, and this AWESOME song recorded by Ed Hadley and his
team at Neolane: The presentations yesterday spent a lot of time on
design, governance and culture. While...read more
by May 23, 2012
Consumer, as well as B2B market research, has long been thought of
as a strategic tool best suited for segmentation, positioning and
brand awareness measurement. However, consumer survey research can
be used for tactical support of sales and customer service. In
concert with CRM systems, online...read more
by April 19, 2012
April is International Customer Loyalty Month! It should go without
saying that April should not be the only month you give customer
loyalty focus. There are huge business benefits to creating loyal
customers. However, Customer Loyalty Month should serve as a
reminder to review your customer...read more
by March 28, 2012
Everyone knows what an executive summary is: it's where you
summarize the key points of your sales proposal. Right? Wrong.
According to Geoffrey James, author of the most visited sales blog
in the world, an executive summary should tell the customer why
they should buy from you. Not only that, but...read more
by March 2, 2012
Tips for increasing survey response rates are always
popular—everyone wants to increase their participation! There's a
variety of methods that will help reach your response goals.
Changes to your email marketing is one of the easiest ways to give
your response rates a boost! Let's throw back to a...read more
by March 2, 2012
Surveys as lead generation tools, this sounds like an abomination.
However, they can be conducted in the spirit of both research and
sales. In the old days of marketing research, when phone calls were
one of the primary tools for data collection, unscrupulous sales
people would lead with a survey...read more
by January 31, 2012
A recent article in USA Today brought to light the impact that
customer reviews are having on the hotel and travel market.
According to the article, several major hotel chains including
Hilton, Holiday Inn and Radisson are allowing verified customer
opinions and reviews to be placed on...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
