Starting Off with Categorical Data

As part of my getting back to basics series this winter I want to take some time to review a critical element in survey design – data types. As consumer and B2B market researchers we are asked to dive into the mindset of customers and prospects using qualitative and quantitative research designs....read more

Webinar Q & A: The Value of Employee Engagement on Customer Metrics

On Thursday, we sponsored an eWorkshop about the value of employee engagement on customer metrics with Demand Metric. We had great quetsions come in that we unfortunately did not have enough time to get to, but have answered below! If you missed the eWorkshop or would like to watch it again, the...read more

5 Benefits of Online Employee Surveys to Improve Your Small Business

Not long ago, I learned some startling statistics: The loyalty of employees who work for small businesses has dropped by almost 20% since 2008, and currently stands at a paltry 50%. Although I have never experienced any serious turnover in my own venture, I decided to take preemptive action by...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Yes, Freelancers, You Need to Survey Your Customers, Too

As a freelance writer, I have to work for a lot of different clients who have a wide variety of needs. So, it occurred to me one day that I might need to create a survey of my own to send out to past and present clients. Although I sometimes have editors, I don't have a supervisor or manager to give...read more

Better Performance Appraisals Are Just Five Steps Away

It's probably safe to say that employees hate job performance appraisals because their bosses hate them. Giving someone bad news is painful; receiving it is even worse. But there doesn't seem to be a better way for bosses to help employees learn and grow and better serve the companies where they...read more

Complaints Reveal Bank Customers Are Dissatisfied

In an earlier post, I discussed the need for banks to monitor customer satisfaction levels as a troubled financial climate worries many account holders about the security of their money. But a recent Better Business Bureau study shows that banks aren't doing nearly enough to please their customers....read more

Are Your Online Marketing Strategies Working?

Companies today must constantly evaluate their marketing and advertising efforts to remain competitive. But how do you stand out when consumers are being bombarded by more messages, in more ways than ever? It starts with knowing what is and isn't working for your particular brand or service.  Here...read more

Are Employees Ruining Customer Survey Results?

Ever since I got a new phone in November, I've been having problems with it. I cant count how many times the tech support team has reset my phone and made me reprogram everything. Rarely have these experiences been good ones, but at the end of every phone call or visit to the store, the rep would...read more

Do You Need All That Data?

Do you need all the data you collect? Is every piece of it valuable and used? Or do you simply collect data and report on it just for the sake of doing it? Chances are, you don't need every piece of data you ever collected. A good example is website forms. Often I see forms that ask me for my fax...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter