by May 10, 2013
Ok so just what is a Likert scale anyway? If you have been in
market research, or any form of survey research, for any length of
time you have no doubt come across the ubiquitous Likert scale and
its strongly agree to strongly disagree framework. In the years I
have been involved in constructing...read more
by April 16, 2013
The number of true monopolies in the global economy is not that
large. What this means to the rest of us is that we have to compete
to sell our products and services. Competition can come from both
global competitors and those homegrown in your back yard.To grow in
a soft economy companies must be...read more
by April 1, 2013
What is statistical significance anyway? The core of our survey
data analysis should be directed toward generating consumer
insights that are both meaningful and actionable. In order to
achieve this joint goal we have to keep our eye on significance,
both statistical and managerial.Previously we...read more
by February 20, 2013
Measuring customer loyalty and satisfaction is a primary task for
both consumer and B2B market research professionals. Today’s
question is a matter of time as in a snapshot (one period in time)
or a trend (measurements over a period of time.) Should
satisfaction, awareness or other measures be...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 1, 2012
The ability to respond in a timely fashion is one of the primary
advantages of an online survey platform. Most projects do not have
the level of sensitivity that customer satisfaction surveys do
therefore in most cases immediate attention is not required.
However, when assessing a customer’s level...read more
by October 26, 2012
The who, the what, the how, the why and the when. Let’s take a look
at “the when” for establishing a timeframe for measuring customer
satisfaction. Companies, organizations and governmental entities
invest heavily in attempting to understand the drivers underlying
customer satisfaction and...read more
by October 19, 2012
The Survey Blog turned 4 this month! Reflecting back over the last
year, we wanted to share some of our favorite posts from the last
year. Enjoy! ABC's for Trainers Sarah has tips for every letter of
the alphabet from ADDIE to Metrics aren't evil to Perceptions are
not always Reality to Zinc. Pick a...read more
by October 17, 2012
When we create a scale to measure consumer attitudes, be it for
consumer or B2B marketing research, we have a choice in how we
create the scale. One of the first questions to ask ourselves is
how many poles should be used? By poles I mean how we specify the
end points for the scale. The two common...read more
by August 31, 2012
There was a time when people were simply grateful you asked them
for their opinion. Those times are not now! Unless you have a
fervent fan or customer base odds are you will have to offer some
form of incentive to encourage response. This tome is not about the
merits of whether to incent or not, but...read more
