by February 22, 2013
According to a recent Business Insider article, “American adults
are invited to take surveys 7 billion times each year, with 24% of
respondents indicating they were asked to take part in more surveys
this year than in previous years.”Customer surveys are an excellent
tool to gauge satisfaction and...read more
by August 30, 2012
To brand or not to brand is the question. Market researchers face
this with every survey they release. Should they design the survey
with corporate approved colors and logos or should they go plain
Jane and avoid the design elements? There are good reasons for
both. The advent of online survey...read more
by January 10, 2012
Is beauty really skin deep? The phrase ‘skin’ in terms of survey
panels refers to the look and feel of the panel. It is closely
related to the concept of user experience in website design.Online
survey and panel platform providers such as Cvent offer several
templates for creating surveys. These...read more
by May 26, 2011
Far too often we as survey researchers rely on static tables for
displaying the data we collect. Tables are not bad, when used in
moderation, but have you ever read a report that was nothing more
than a series of tables? Talk about cognitive overload. What’s the
alternative you say? The strategic...read more
by December 13, 2010
As a freelance writer, I have to work for a lot of different
clients who have a wide variety of needs. So, it occurred to me one
day that I might need to create a survey of my own to send out to
past and present clients. Although I sometimes have editors, I
don't have a supervisor or manager to give...read more
by May 19, 2010
Expression of self and individualism are highly encouraged traits.
How boring would life be if we were all the exact same? We here at
Cvent feel that every client should be able to make his or her
events and surveys as much an extension of themselves as possible.
Not only does this make you, the...read more
by April 29, 2010
One of the most important considerations when you’re creating an
online survey is to make sure you are clear on what the objective
of the survey is. The questions you ask should directly relate to
the problem you are trying to solve. Often research gets designed
with "kitchen sink" questions thrown...read more
by March 29, 2010
Most organizations want a customer perspective on product and
services. Typically, you also want to know about customers' buying
habits, their choices and preferences, likes and dislikes and
overall customer satisfaction. A very easy way to gather all these
opinions is through a customer survey....read more
by March 12, 2010
Surveying customers immediately after they make an online purchase
is important. Collecting customer feedback after the checkout page
can be much easier than sending personalized email survey
invitations a few days later and hoping customers will open your
email and complete your online feedback...read more
by March 11, 2010
Do you need all the data you collect? Is every piece of it valuable
and used? Or do you simply collect data and report on it just for
the sake of doing it? Chances are, you don't need every piece of
data you ever collected. A good example is website forms. Often I
see forms that ask me for my fax...read more
