Make a Survey That Stands Out From the Crowd

According to a recent Business Insider article, “American adults are invited to take surveys 7 billion times each year, with 24% of respondents indicating they were asked to take part in more surveys this year than in previous years.”Customer surveys are an excellent tool to gauge satisfaction and...read more

To Brand or Not to Brand (Your Survey)

To brand or not to brand is the question. Market researchers face this with every survey they release. Should they design the survey with corporate approved colors and logos or should they go plain Jane and avoid the design elements? There are good reasons for both. The advent of online survey...read more

Survey Panel Design: Is Beauty Skin Deep?

Is beauty really skin deep? The phrase ‘skin’ in terms of survey panels refers to the look and feel of the panel. It is closely related to the concept of user experience in website design.Online survey and panel platform providers such as Cvent offer several templates for creating surveys. These...read more

Every Picture Tells a Story

Far too often we as survey researchers rely on static tables for displaying the data we collect. Tables are not bad, when used in moderation, but have you ever read a report that was nothing more than a series of tables? Talk about cognitive overload. What’s the alternative you say? The strategic...read more

Yes, Freelancers, You Need to Survey Your Customers, Too

As a freelance writer, I have to work for a lot of different clients who have a wide variety of needs. So, it occurred to me one day that I might need to create a survey of my own to send out to past and present clients. Although I sometimes have editors, I don't have a supervisor or manager to give...read more

Customization: How a little time can go a long way

Expression of self and individualism are highly encouraged traits. How boring would life be if we were all the exact same? We here at Cvent feel that every client should be able to make his or her events and surveys as much an extension of themselves as possible. Not only does this make you, the...read more

Throw the Kitchen Sink Out of Your Survey Design

One of the most important considerations when you’re creating an online survey is to make sure you are clear on what the objective of the survey is. The questions you ask should directly relate to the problem you are trying to solve. Often research gets designed with "kitchen sink" questions thrown...read more

How Do I Create Online Customer Survey?

Most organizations want a customer perspective on product and services. Typically, you also want to know about customers' buying habits, their choices and preferences, likes and dislikes and overall customer satisfaction. A very easy way to gather all these opinions is through a customer survey....read more

Using Customer Feedback Surveys to Grow Your Online Business

Surveying customers immediately after they make an online purchase is important. Collecting customer feedback after the checkout page can be much easier than sending personalized email survey invitations a few days later and hoping customers will open your email and complete your online feedback...read more

Do You Need All That Data?

Do you need all the data you collect? Is every piece of it valuable and used? Or do you simply collect data and report on it just for the sake of doing it? Chances are, you don't need every piece of data you ever collected. A good example is website forms. Often I see forms that ask me for my fax...read more
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