by February 28, 2013
Creating reports from your online survey platform can be both a
blessing and a curse. There are numerous pre-designed report
options available which can easily shave hours of time off a
project. Reports follow several themes including: Answer Summaries
and Details – individual frequency counts for...read more
by February 20, 2013
Measuring customer loyalty and satisfaction is a primary task for
both consumer and B2B market research professionals. Today’s
question is a matter of time as in a snapshot (one period in time)
or a trend (measurements over a period of time.) Should
satisfaction, awareness or other measures be...read more
by February 12, 2013
In one of Ozzy Osbourne’s songs he uses the phrase “going forward
in reverse.” Little did the singer know that his lyrics would also
apply to survey research, specifically to the area of questionnaire
design. One of the key concerns facing researchers today is
data quality. It is all too easy for...read more
by January 9, 2013
Testing 1,2,3, test, test. Consumer and B2B market
researchers, well actually researchers of all stripes and
disciplines, are tasked with collecting data. Said data can be from
transactions, a customer satisfaction survey, brand awareness
tracker, or some other data collection method (e.g. analysis...read more
by January 7, 2013
While we highlight the most popular posts from a given month in our
newsletter, one of my favorite activities is to look back and see
what posts were the most popular overall each year. Keeping with
tradition, here's a look back across the 20 most popular posts of
2012! Customer Loyalty Month: 25...read more
by December 27, 2012
In the world of marketing, it’s common for reports to be swarming
with data and benchmarks drawn from hundreds of different touch
points like email, website, search, social, mobile, reviews,
comments, and more. However, even with the plentiful amount of data
we collect, insights are hard to develop....read more
by December 26, 2012
Recent statistics once again reinforce that customers are looking
for exceptional customer service, and if they don’t find it one
place, they will look elsewhere—customers have the power. According
to research by Oracle in their 2012 CX Index Report ‘Why customer
satisfaction is no longer good...read more
by December 21, 2012
You dress your dogs up for the holidays and you’re convinced they
love their Santa outfits, the jingle bells around their neck, or
whatever it is they might be wearing. They looks so cute and
festive that you “ooo and awe” over them, take their pictures
(while bribing them with a treat to sit still)...read more
by December 11, 2012
Question: When should you start engaging employees? Answer: During
the hiring process. It’s important that a potential hire is aware
that an organization’s cares about their success and that they
understand the work environment and culture right from the get-go.
If a potential hire knows what’s...read more
by December 10, 2012
Poor customer service could land you a prime time spot filled with
bad reviews on various social media channels for everyone to see.
Customers have power, which means they can and will publicize both
good and bad experiences, so exceptional customer service is
necessary. You probably already know...read more
