The Final Four: Ways to Collect Data in Survey Research

When we strip away the glamor, the surveys we create and administer are nothing more than data collection platforms. Novice researchers may focus on basic question types, but as we expand our skills the more astute researcher realizes there are many ways to capture data through the questions asked....read more

Creating Categories from Open-end Responses

It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended questions found on most surveys is indeed a qualitative endeavor. At its core this is an iterative process, even with the use of text analytics tools such as OdinText. Where do...read more

The Keys to the Good Life - How to Survey Lifestyle Elements

There is more to life than work! Marketers in the entertainment, culinary and travel industries do their job with vigilance to remind us what the good life really is all about. Surveys are ideal for measuring the importance of lifestyle elements to our customers and prospects. In order to do this...read more

Question: Are Your Samples Representative?

For both B2B and consumer market researchers the question that lies in the back of our minds is to what degree is our sample a reasonable measure of the population(s) we are interested in? All aspects of our projects can be spot on, but if the respondents do not form a representative sample then the...read more

Make Time for Employee Feedback

The cost estimates for replacing an employee vary widely depending upon the nature of the role. Regardless, it is an expensive and time-consuming task to recruit and onboard a new employee. Just as we are concerned with customer acquisition and retention the same thinking can be applied to...read more

Measuring changes over time - tracking surveys part 2

Following up from the previous post – tracking studies can be used to measure the brand consideration funnel (unaided awareness to likelihood to recommend); product or service satisfaction; new customer characteristics; or any other combination of variables that management needs to see trends over...read more

Registration is Open: Cvent Webinar with MarketingProfs

For decades, segmentation (of markets and customers) has been an accepted tool for tailoring offerings (messages, media, products and services) cost-efficiently.  Indeed, the debate has gone past whether or not segmentation is a valuable tool for effectively reaching markets and customers.  Rather,...read more

How secure is your customer base?

How do you define loyalty? This is a concept marketers have pondered on for as long as there has been competition in the marketplace. As a topic loyalty has been thoroughly researched by academics and practitioners alike. A few things that we know about loyal customers: They tend to be satisfied...read more

The Open-Ended Possibilities of Survey Text Analysis

Surveys are powerful research tools for collecting feedback. When crafted correctly, they illuminate valuable firsthand insights that would not have otherwise been discovered. Whether your organization uses surveys to measure customer satisfaction, gauge employee engagement or conduct training and...read more

Raise your Survey Response Rates

Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However,...read more
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