by May 24, 2013
Not long ago, I learned some startling statistics: The loyalty of
employees who work for small businesses has dropped by almost 20%
since 2008, and currently stands at a paltry 50%. Although I have
never experienced any serious turnover in my own venture, I decided
to take preemptive action by...read more
by January 5, 2012
Yesterday, I shared Step 1 of our three step workout plan for
achieving business agility and crushing your compition in 2012.
After internalizing and formulating a plan to start a feedback
regime, it's time to talk about what you do with the data after you
collect it and how you start benchmarking...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
by October 19, 2011
Questions, like people can go bad. When they do, the quality of
your data will suffer significantly. What do I mean by questions
gone bad? There are three primary areas, according to Professor
Joseph Hair, et. al. in the book Essentials of Marketing Research.
They are: Unanswerable questions...read more
by July 6, 2011
Market researchers may often be considered ‘mad’ by our colleagues
in other departments, but when I speak of bipolar and unipolar I am
not referring to a psychiatric disorder. Instead my thinking is on
scales, those oft employed measurements of attitudes and
perceptions that we as survey authors...read more
by June 23, 2011
Does marketing research, or any form of survey research for that
matter, always provide a clear answer? The ‘clear answer’ so often
desired by executives is elusive, at best a moving target. So my
take based on many years of experience is that research does not
always provide a definitive answer....read more
by February 15, 2011
I took my wife out for an early Valentine Day lunch at a new
restaurant yesterday. It was a much anticipated meal at a new
restaurant, well new for us anyway. Our expectations were exceeded
on all dimensions. I have written many posts on loyalty and
customer satisfaction as of late, but this time...read more
by November 16, 2010
There are two types of people in this world: those who like to be
scared and those who do not. I personally hate watching scary
movies, it's just too much for me. I'd rather just KNOW and not be
left in the dark. It's the same thing for customer surveys. There
are two types of organizations: those...read more
by October 26, 2010
In today’s time-compressed world survey researchers are challenged
to gather enough data to meet a research project’s objectives, but
at the same time not overburden the respondent. In a previous post,
I showed how abandonment rate rises significantly after 30
questions. Online survey tools offer us...read more
by August 3, 2010
No professional practice can grow without referrals. Whether you’re
a management consultant, an investment advisor, an accountant or
even a doctor, knowing how to establish and maintain strong client
relationships it is the secret to plenty of high quality referrals.
Here is a selection of 7 tips...read more
