The Keys to the Good Life - How to Survey Lifestyle Elements

There is more to life than work! Marketers in the entertainment, culinary and travel industries do their job with vigilance to remind us what the good life really is all about. Surveys are ideal for measuring the importance of lifestyle elements to our customers and prospects. In order to do more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what more

Unlocking a Research Panel

If you are considering building up a research panel of your own one of the key considerations is the nature of your profile survey. This will be the first survey, and hopefully not last, that a participant will see. Although the word ‘profile’ has mixed connotations, as in the negative context more

Getting Back to the Trenches: Getting too Far Removed from the Customer Experience

Some days as a B2B market researcher, and in my previous lives in consumer research, I find myself becoming more intimate with SPSS files and questionnaires than with our customers. Ah, you might say, such is the life of a quant junkie. Well that may be true, as I do love working with the data more

Customer Satisfaction + Importance

Customer satisfaction measurement can be best described as part art, part science, and part intuition. Regardless of how you view it there are several moving parts to this equation. Satisfaction, as a measure itself, is part of a larger equation centered on profitability. When designing more

Where the Wild Things Are

Seldom is there a customer experience that doesn’t have an underlying emotional dimension. Harnessing this fact is an issue that Big Data has yet to fully resolve. However, for decades those in the consumer behavior camp have understood this. The emotional component to a decision or experience more

Time is an Element Worth Considering

Measuring customer loyalty and satisfaction is a primary task for both consumer and B2B market research professionals. Today’s question is a matter of time as in a snapshot (one period in time) or a trend (measurements over a period of time.) Should satisfaction, awareness or other measures more

Ozzy Osbourne's Advice for Questionnaire Design

In one of Ozzy Osbourne’s songs he uses the phrase “going forward in reverse.” Little did the singer know that his lyrics would also apply to survey research, specifically to the area of questionnaire design.  One of the key concerns facing researchers today is data quality. It is all too easy more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: more

6 Net Promoter New Year’s Resolutions

Do you currently use Net Promoter Score (NPS) to gauge and measure customer satisfaction? If so, check out these best practices that you can implement (if you don’t already) in the beginning of 2013! Let Customers Know You’re Using Their Feedback – Emphasize that you are taking customer feedback more
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