Raise your Survey Response Rates

Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However,...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

How Much is your Customer's Voice Worth

A good customer experience is worth its weight in gold. As consumer and B2B market researchers we know this and it is our job to share the word with our colleagues in other departments. Two recent experiences reminded me of the importance of post-event satisfaction measurement. Recently I rented a...read more

A Little Touch of RFM

When is the best time to promote your service or product offering? This is a core question that all marketers ask themselves, and one that those of us in consumer and B2B market research should be able to answer. We can typically get to such an answer with a combination of transactional and survey...read more

Getting the customer service house in order

Customer satisfaction can often be a tale of two cities. I was reminded of this on a recent trip to Los Angeles. My flight was uneventful, but I was not so lucky with the car rental process. The vendor of choice was one of the low cost providers, which given the wide range of prices listed online I...read more

Retention Management Begins with Listening

Bob Seger once said “old friends good for the soul.” This thought has been weighing heavily on my minds as I prepare for a trip home, my first in several years. Old friends are also important to marketers and should be considered part of any organization’s retention management program. When I say...read more

What Was Missing at Content Marketing World (And 5 Content Suggestions)

What was missing from this week's Content Marketing World?  Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their mobile app. They incentived attendees to complete the surveys by gamifying them. Attendees were...read more

Unlocking a Research Panel

If you are considering building up a research panel of your own one of the key considerations is the nature of your profile survey. This will be the first survey, and hopefully not last, that a participant will see. Although the word ‘profile’ has mixed connotations, as in the negative context of...read more

A Gentle (or Not so Gentle) Reminder

There comes a time when we need to be reminded. Sometimes a gentle reminder will do, other times we may need to be more forceful. Survey participants are no different.Seldom will we achieve our desired number of completes without resorting to some polite arm twisting. The Cvent online survey...read more

Incentives: What Works?

Survey incentives are must unless you are working with an extremely devoted audience such as a political group or cause-related organization such as a charity. Even with these groups in order to reach response targets we may have to provide an incentive in exchange for their time and opinions. How...read more
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