Throwback Thursday: Back to the Hits of 2012

What better way to bring in the New Year than to look back and see what we’ve learned in the past four? Here’s a #TBT tribute to the posts that were a hit in 2012, plus some added questions for you to consider. Read on and explore how things have changed for your business over the years. more

Managing Brand Reputation

In the previous installment we discussed the basics of assessing brand reputation by deriving it using factors important to the purchase decision and a likelihood to recommend measure, although this later component could be overall satisfaction or likelihood to continue doing business. The more

The Final Four: Ways to Collect Data in Survey Research

When we strip away the glamor, the surveys we create and administer are nothing more than data collection platforms. Novice researchers may focus on basic question types, but as we expand our skills the more astute researcher realizes there are many ways to capture data through the questions more

Question: Are Your Samples Representative?

For both B2B and consumer market researchers the question that lies in the back of our minds is to what degree is our sample a reasonable measure of the population(s) we are interested in? All aspects of our projects can be spot on, but if the respondents do not form a representative sample then more

Swipe Right: Survey Lessons from Tinder

Tinder, the prolific online dating app that found its way onto the phones of millions of Americans searching for romance in one form or another, has revolutionized the dating scene for better or worse. And it’s really a simple concept. The app integrates with Facebook, pulling in users’ more

How Much is your Customer's Voice Worth

A good customer experience is worth its weight in gold. As consumer and B2B market researchers we know this and it is our job to share the word with our colleagues in other departments. Two recent experiences reminded me of the importance of post-event satisfaction measurement. Recently I rented more

Unexpected Expectations

I recently had the pleasure of taking my wife to the Umstead Hotel and Spa in Cary NC to celebrate our wedding anniversary. Now I have not stayed in many five-star resorts in my life, but this experience has certainly whetted my appetite. During our stay I had the opportunity to reflect on more

NPS Needs a Little Help from its Friends

The Net Promoter Score (NPS) continues to receive a large volume of press coverage in the business and financial media. Originally, it was touted as the one number businesses needed to grow. However, time has not bared that out. Brand managers that focus solely on NPS often receive a wake-up more

Measuring Work Personalities

Survey research can be used to assess the attitudes and opinions of virtually any group or sub-group. Most of my work has been in the areas of consumer and B2B market research, but from time to time my focus has shifted toward surveying employees. This makes perfect sense as our employees are more

How representative is my sample?

The question that lies in the back of any researcher’s mind centers on what degree is their sample a reasonable measure of the population of interest? All aspects of the survey project can be spot on, but if the respondents do not form a representative sample then all bets are off for the quality more
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