Registration is Open: The Value of Employee Engagement on the Customer Experience

Business leaders agree that employee engagement is an important issue, but now more than ever, they’re starting to realize that an engaged, satisfied staff impacts more than just workplace culture. I’m excited to announce that Cvent is sponsoring a Demand Metric eWorkshop, ‘The Value of Employee...read more

Reading the Lay of the Land: Demographics and Awareness

Those of us involved in B2B market research are often called upon to provide a “lay of the land” through survey data, focus groups and competitive intelligence. This approach provides decision makers with a view of marketing opportunities by key target segment. In addition to survey results, this...read more

Employee Retention is the New Black

When the word retention comes to mind we often turn to customer retention first. After all, retention management programs are a key component to successful growth of the customer base. However, as the economy continues to slowly move out of the depths, another version of retention is becoming...read more

Framing the Research Question

Previously I spoke about the iceberg principle which states that only 10% of a problem’s true nature is visible to decision makers. It is the 90% that lies below the surface that offers market researchers the greatest opportunity to do good for our organizations.In order to reach a comprehensive...read more

Philosophers & Market Researches, One in the Same? Dancing in the Consumer's Shoes

Just who we are is a question that has been asked by philosophers since time immemorial. Market research professionals are no different than those wise men from ancient Greece in this regard. Our task is to create an understanding of the consumer’s mind in which we can shape our brand positioning...read more

Navigating the Moment of Truth

In this fast-paced, big-data driven world we sometimes forget what really matters. What matters is the moment of truth when you have an interaction with a customer. A blog post recently came to my attention where the author shared about their experiences with a mid-market business hotel in New...read more

Charting a New Direction with Research

One the primary purposes of marketing research (both for consumer and B2B market research) is to mitigate risk. Often I am asked what I do for a living and invariably my response is I quantify executives gut feelings. This is exactly where market research as a function needs to be. When we bring our...read more

There is No One Ring: Segmentation Basics

Well the good news is that I am back on the podium instructing another session of Market Research 101. Teaching brings many joys for me, one in particular is that it challenges me to go back over my practices and check to see if they are indeed ‘best practices.’ In a recent class session we began a...read more

20 Most Popular Posts of 2012

While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

Making Customer Retention a Goal

Marketing as we know it is comprised of two primary functions – customer acquisition and customer retention. Much of the effort skews toward acquisition and its numerous strategies for lead generation, nurturing and eventual hand-off of qualified leads to sales. The volume of companies selling CRM...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter