Sometimes, all the tips for creating and designing survey invitations are just not enough of a push in the right direction to get you started sending email survey invitations. I like to be able to look at examples when starting a new type of project - particularly when business decisions hang on your survey results.
Last week, I was invited to take customer satisfaction marketing survey on my credit card experiences. The email survey invitation so closely follows these tips for sending survey invitations, I wanted to share the example:
This survey invitation email get's to the point quickly, introducing the electronic online survey, telling me how long I should expect to spend on the questionnaire and offering an incentive that is unlikely to cause people to skew the results just to get the market research survey report.
Last week, I was invited to take customer satisfaction marketing survey on my credit card experiences. The email survey invitation so closely follows these tips for sending survey invitations, I wanted to share the example:
Subject Line: New Research on Credit Card Customer Experience
This survey invitation email get's to the point quickly, introducing the electronic online survey, telling me how long I should expect to spend on the questionnaire and offering an incentive that is unlikely to cause people to skew the results just to get the market research survey report.
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