Customer Research

Conducting customer satisfaction research or customer opinion surveys in countries who do not speak English? It's a no brainer to make sure you're translating your survey to the native language. Our online survey technology make's it easy to build online surveys in either English, French or Spanish. However, we don't pretend to be an online translator. I strongly recommend looking into a translating service if you're not fluent.
Customer survey best practices for translating surveys is to translate into the language you want to build your survey and then translate back to your native language. Seems like a lot more work, but it helps ensure the translation is done correctly. When you're using your survey results to help create marketing strategies for international products, making sure you're getting the right data back is essential. This translation best practice doesn't only apply to customer surveys, but any type of marketing piece from printed advertisements to power point presentations to other types of market research.