Wondering how to capture more customers on your online retail front? Who isn't? Whether the economy is good or bad, businesses are always looking to turn a prospect into a customer.
Online surveys can help you figure out how to do just that. Take, for example, a 2008 Compete survey of the percent of U.S. online wedding registry users who made an online purchase. The survey found that shoppers to a retailer's website were two to three times more likely to make a purchase for a wedding present than other purposes. Retailers can assume, then, that to drive profit from their online channels they should increase the popularity of their registries.
It's a pretty simple suggestion, but not always the first one that comes to mind when retailers are looking to boost profits. But thanks to market and customer research surveys, the answer was clear. Results such as these are just another example of the kind of data you can easily gather with an online survey.
Online surveys can help you figure out how to do just that. Take, for example, a 2008 Compete survey of the percent of U.S. online wedding registry users who made an online purchase. The survey found that shoppers to a retailer's website were two to three times more likely to make a purchase for a wedding present than other purposes. Retailers can assume, then, that to drive profit from their online channels they should increase the popularity of their registries.
It's a pretty simple suggestion, but not always the first one that comes to mind when retailers are looking to boost profits. But thanks to market and customer research surveys, the answer was clear. Results such as these are just another example of the kind of data you can easily gather with an online survey.
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