Customer Questionnaire

Half the battle of conducting a survey is gathering the feedback you need.  We recommend using an email survey tool to solicit online survey responses.  Email marketing is one of the most cost effective ways to increase responses to your customer questionnaire, employee satisfaction feedback form or marketing survey.  With more people moving to email marketing for promotions, sales and other marketing messages, email lists are seeing higher opt-out rates. 

I recently came across a MarketingSherpa survey asking why people unsubscribe from email lists:



With half of respondents citing relevancy or frequency of emails as a reason for unsubscribing, you look closely at your own practices.  Every organization can set their own business rules concerning the frequency of emails and surveys.  To combat the problem allow subscribers to set up their own preferences for how often they want to be contacted and what information they want.  Depending on your organization, some subscribers may want daily or weekly emails, whereas others may only want to hear from you once a quarter.  Giving control back to the subscriber and tailoring your message will boost responses across all your email marketing initiatives - not just your web based surveys.