by December 3, 2012
The question that lies in the back of any researcher’s mind centers
on what degree is their sample a reasonable measure of the
population of interest? All aspects of the survey project can be
spot on, but if the respondents do not form a representative sample
then all bets are off for the quality of...read more
by August 30, 2012
To brand or not to brand is the question. Market researchers face
this with every survey they release. Should they design the survey
with corporate approved colors and logos or should they go plain
Jane and avoid the design elements? There are good reasons for
both. The advent of online survey...read more
by August 28, 2012
As someone involved in B2B market research, I am often asked by my
internal and external clients a very simple question “Why do
customers buy from us?” As simple as this question may seem it is
not always the easiest to answer. Most clients, especially those in
the C-Suite, expect this to be...read more
by July 5, 2012
Quality is as quality does to paraphrase the line from the movie
Forrest Gump. Whether we are measuring quality, customer loyalty,
or brand awareness, we need to have an eye out for data quality.
When we are in questionnaire design mode, we have to balance the
information needs of our clients with...read more
by January 25, 2012
The survey is one of the most important means of collecting data.
The advantage is that it can be given to a large sample that may
ensure a reasonable rate of return. However, the survey has
disadvantage—it may not yield the finer details for what you are
seeking data. For example, you have designed...read more
by December 28, 2011
Last week I shared my favorite feedback management blog posts that
fell outside the Top 25 Most Popular Posts of 2011. After crunching
the analysis for most read articles, most shared and clicked posts,
I've narrowed down our 476+ posts to just the Top 25.Please share
your thoughts below on any...read more
by November 17, 2011
As survey researchers we are more like projects managers than we
may think. The more I work around project managers the more I
realize we are managing projects with the same goals as any
dedicated PM. Now our projects may not be on the scale of building
a new hospital, installing a new computer...read more
by August 19, 2011
In consumer and B2B marketing research, a situation arises
frequently where it is prudent to go outside and speak to consumers
or business professionals who are not in your house files. For
example, if you are conducting an industry benchmark study and are
including measures of awareness, speaking...read more
by August 5, 2011
Professional services cost. Quality services come at a premium. So,
some companies, especially small or starup businesses, try to save
money by doing their own market research. Without knowing exactly
what marketing and market research are, or how to use them,
companies that choose to go the...read more
by June 16, 2011
Zero to 60... There is a heated debate going on in the
marketing research field regarding perceptions of research quality
and potential threats to that quality, namely pressure to conduct
research more quickly. Participants in the debate are expressing
concern that agencies are being pressed by...read more
