Getting into the Trenches: Why Observing Customers is a Must

One of the lessons I learned early on as a market researcher is the need to get down into the trenches. It is absolutely necessary if you want to be able to understand the journey a prospect takes  to become a customer. This is especially true for quantitative researchers who see life through the...read more

The Importance of Customer Feedback

Being in business means more than just selling your services or goods. According to a study, being in business today means selling, monitoring, engaging, social sharing, online reviewing, reputation managing, generating, and -- most importantly -- listening. Surveying your customers regularly and in...read more

Webinar: How to Effectively Navigate Employee Feedback

Date: August 5, 2015 Time: 1:00pm ET Speakers: Mike Phillips, Director of Feedback Strategy, Inquisium Meg Stensrud, Regional Sales Director, InquisiumRegister now Imagine if you could clone your highest performing employees—the ones who inspire their co-workers, always motivated to go above and...read more

[Webinar]: Why the World is Ready for Better Feedback Management Programs

Date: Wednesday, July 22, 2015 Time: 2pm ET | 11am PT Speakers: Darrell Gehrt, Vice President, Inquisium and Mike Phillips, Director of Feedback Strategy, Inquisium Online surveys, big data, enterprise feedback management – no matter the buzz word, it’s become clear that the world is ready for more...read more

Sample Survey Thursday: Customer Satisfaction

  Today’s focus: customer satisfaction surveys The proof is in the numbers. According to Gartner Group, a 5% increase in customer retention can increase a company’s profitability by 75%. Therefore, it truly pays off to listen to your customers. Most companies today say they are customer centric in...read more

What are your plans for that data?

What will you do with those results? If there was ever a question to be asked, this would be it. If there is a likelihood that the results you generate will not be acted upon, then why would you conduct the survey to begin with? During my time in the market research space, I have seen many studies,...read more

A Recap of CX Week

  Bike to Work Day. Teacher Appreciation Week. American Heart Month. Lately, there is an observance for nearly every major cause and CX Week (May 11-15) is no exception. Every year in May, customer experience professionals from around the world unite to celebrate their love for customer experience –...read more

Merging the Streams of Market Research and Business Analytics

As a trend watcher in the IT space I have noticed a consistent drumbeat over the last few years. CIOs and their interest in analytics and business intelligence has been consistent if not increasing. This makes perfect sense as companies realize they need to leverage both internal and external data...read more

The Final Four: Ways to Collect Data in Survey Research

When we strip away the glamor, the surveys we create and administer are nothing more than data collection platforms. Novice researchers may focus on basic question types, but as we expand our skills the more astute researcher realizes there are many ways to capture data through the questions asked....read more

Creating Categories from Open-end Responses

It is an alchemist’s blend of art and science when it comes to qualitative marketing research. The analysis of open-ended questions found on most surveys is indeed a qualitative endeavor. At its core this is an iterative process, even with the use of text analytics tools such as OdinText. Where do...read more
Crimes in Design Webinar
Subscribe to our Monthly Newsletter