What's in a Score

What goes into a score? In a previous post, it was relayed that one of the primary differences between a survey and an assessment is that questions are scored. There are other differences of course, but assessments, be they employee assessments or knowledge checks before a training course, typically involve a scoring mechanism. This allows us to assess the respondent’s performance or level of understanding.

Setting up scoring within Cvent is a simple process that involves a few steps. First, as shown in the table below you initiate scoring on the Settings tab under the configuration options menu. This simply turns on Cvent’s ability to score questions.

score 1

Step two involves setting the scores and correct answer. This is done under the Design Survey tab. The scoring settings will show the question repeated and offer you as the researcher the option of assigning the number of points allotted to the correct answer. Assigning a value of one is typical, although questions that are more complex can be given greater weight by assigning higher values. The third and final step is to specify which category is correct. This allows the respondent in a known survey to receive their score as part of the ‘thank you page’.

score 2

It is possible to have scores assigned to multiple categories, if the question is formatted as multiple response. However, I suggest you follow the best practice of one correct response per question. It makes scoring and relaying those scores, substantially easier. Unstructured or open-end questions can also be scored. A score would be given if the text input by the respondent contains a specific phrase. Structured questions are easier than open-ended questions to set up, score and interpret. I recommend focusing the scoring on structured questions and leave open-ended responses to be unscored, but analyzed via text analytics.

Whether or not you are using Cvent as an employee assessment software tool or if you are creating assessments for educational testing and placement it pays to give time to your scoring process.

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