When is a survey like a test? The answer to that question lies in your overall intentions for collecting data. Typical marketing surveys can look very much like the tests used in school – both have multiple questions and numerous categories for each question. With this in mind, the Cvent online survey tool can be used to create an assessment (modern parlance for a test of your knowledge).
Assessments can be used to test a respondent’s domain-specific knowledge either before, during or after a training course. They can also be used as lead generation tools; yes all things in this blog have some sort of marketing connection. Suppose your company is involved in corporate training. You might choose to offer a sample assessment on your website and in exchange you ask for the respondent’s contact information, quid pro quo.
Within the Cvent platform, you need to indicate whether or not the survey will be scored. This is done under the ‘survey settings’, simply set scoring to ‘yes’. Surveys can also be timed if you want the respondent to have a limited amount of time to complete the task. The table below highlights the necessary steps needed to calculate a score for the respondent. Each category is assigned a point value, typically 1 for the correct answer and 0 for all others. The survey author will also need to specify the correct response.
By scoring the responses you have the opportunity on the ‘Thank You’ page to provide the respondent’s score (e.g. 19 / 25 or 76%). Depending upon the respondent’s score you can follow up with differential responses, such as scores above 75% receive an invitation to take an advanced course while scores below that mark receive an offer to take an introductory course.
Assessments can easily be developed within Cvent by scoring your survey questions. That score along with the respondent’s contact information form a perfect union for driving post-assessment communications either for marketing or skill building purposes.
Assessments can be used to test a respondent’s domain-specific knowledge either before, during or after a training course. They can also be used as lead generation tools; yes all things in this blog have some sort of marketing connection. Suppose your company is involved in corporate training. You might choose to offer a sample assessment on your website and in exchange you ask for the respondent’s contact information, quid pro quo.
Within the Cvent platform, you need to indicate whether or not the survey will be scored. This is done under the ‘survey settings’, simply set scoring to ‘yes’. Surveys can also be timed if you want the respondent to have a limited amount of time to complete the task. The table below highlights the necessary steps needed to calculate a score for the respondent. Each category is assigned a point value, typically 1 for the correct answer and 0 for all others. The survey author will also need to specify the correct response.
By scoring the responses you have the opportunity on the ‘Thank You’ page to provide the respondent’s score (e.g. 19 / 25 or 76%). Depending upon the respondent’s score you can follow up with differential responses, such as scores above 75% receive an invitation to take an advanced course while scores below that mark receive an offer to take an introductory course.
Assessments can easily be developed within Cvent by scoring your survey questions. That score along with the respondent’s contact information form a perfect union for driving post-assessment communications either for marketing or skill building purposes.
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