Missing data can quickly  turn your actionable consumer insights into a lackluster pile of data. It is an issue that both consumer analytics professionals and B2B market researchers face on a regular basis. It is also an issue with which database marketers must contend. In essence, data is missing...read more

In the world of marketing, it’s common for reports to be swarming with data and benchmarks drawn from hundreds of different touch points like email, website, search, social, mobile, reviews, comments, and more. However, even with the plentiful amount of data we collect, insights are hard to develop....read more

Question: When should you start engaging employees? Answer: During the hiring process. It’s important that a potential hire is aware that an organization’s cares about their success and that they understand the work environment and culture right from the get-go. If a potential hire knows what’s...read more

I recently viewed a PBS program that focused on ways to mitigate the impacts of climate change. Whether you live in a high-rise or in the desert the changes underway will affect everyone. No this is not a post about doom and gloom, but it is one about how marketing can be a part of the solution. I...read more

Does your company have a customer experience strategy? Yes? No? Maybe? The surprising truth is most companies don’t. Chances are it’s overlooked because it most likely never crossed their mind to have one. Marketing teams spend so much time developing strategic plans to increase brand awareness and...read more

In order to continue to grow, you need to research and uncover new opportunities. Go above and beyond what you typically do, think outside of the box, and evaluate what’s worked before and what hasn’t. What’s overdue on your to-do list that you have not allocated the time and resources yet to...read more

The end of 2012 is quickly approaching, so it’s time to think about your New Year’s resolutions! Increasing operational efficiency is the number one 2013 priority among decisions makers, followed most closely by improving customer satisfaction, according to a recent study by Customer Management IQ. ...read more

Customer Relationship Management software can be a fantastic asset for any business. It's pretty easy to see an almost instantaneous improvement in things like sales and marketing operations. But are you using CRM to its fullest extent? Marianne Cotter at crmsearch.com shares five ways CRM analytics...read more

I’m very excited to share some new findings on the customer feedback management space that were just uncovered by an Aberdeen Group research study! Cvent has sponsored a new study from Aberdeen, titled “Customer Feedback Management: Leveraging Voice of the Customer to Amplify Business Results,” that...read more

Talk doesn’t cook rice, or so an ancient Chinese philosopher said. In the realm of customer satisfaction, both of these quotes hold sway. I was reminded of this in a recent post by Dana Vaille of Chadwick Martin Bailey. Dana was expressing her discontent about a recent purchase she had made. The...read more