Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Webinar Q & A: The Value of Employee Engagement on Customer Metrics

On Thursday, we sponsored an eWorkshop about the value of employee engagement on customer metrics with Demand Metric. We had great quetsions come in that we unfortunately did not have enough time to get to, but have answered below! If you missed the eWorkshop or would like to watch it again, the...read more

Reading the Lay of the Land: Demographics and Awareness

Those of us involved in B2B market research are often called upon to provide a “lay of the land” through survey data, focus groups and competitive intelligence. This approach provides decision makers with a view of marketing opportunities by key target segment. In addition to survey results, this...read more

Employee Retention is the New Black

When the word retention comes to mind we often turn to customer retention first. After all, retention management programs are a key component to successful growth of the customer base. However, as the economy continues to slowly move out of the depths, another version of retention is becoming...read more

NPS Needs a Little Help from its Friends

The Net Promoter Score (NPS) continues to receive a large volume of press coverage in the business and financial media. Originally, it was touted as the one number businesses needed to grow. However, time has not bared that out. Brand managers that focus solely on NPS often receive a wake-up call...read more

Q & A from The Voice of the Customer: From Feedback to Action Webinar

Last week, we hosted a webinar with Senior Research Analyst from Aberdeen Group, Aly Pinder, and Global Client Experience Senior Program Manager from Cornerstone OnDemand, Jen Maldonado. We had TONS of great questions. We've gone through the all questions and answered them here. If you missed the...read more

Empowered Customers Bring a Wealth of Business Insight

Customers are more powerful than ever, and it’s imperative for organizations to continue to find ways to capture and leverage valuable customer feedback in order to advance product offerings, services, and the overall customer experience. Download the Voice of the Customer: Empowered Customers Bring...read more

✓ Voice of the Customer: From Feedback to Action Webinar [REGISTRATION OPEN]

Customers are more empowered than ever, and organizations must continue to find ways to capture and leverage valuable customer feedback to improve products, services, and the customer experience. I'm thrilled to announce that Cvent is hosting a webinar on June 20th with Aberdeen Senior Research...read more

Who Owns the Customer?

A study recently conducted by the CMO Council and SAS brought up an interesting question…Who owns the customer? The overall thrust of the study was to highlight the gaps and opportunities for CMOs to partner with their colleague in arms the CIO. In this day of ever increasing data it is critical for...read more

Ad Testing 101

There was a day not long ago that advertising testing involved sitting large numbers of people in a room and showing them ads embedded in pilot television shows with a pre-exposure survey and a post-test assessment following the programming and ad exposure. My how things have changed! With the...read more
Crimes in Design Webinar
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