by April 17, 2013
Survey research can be used to assess the attitudes and opinions of
virtually any group or sub-group. Most of my work has been in the
areas of consumer and B2B market research, but from time to time my
focus has shifted toward surveying employees. This makes perfect
sense as our employees are the...read more
by October 18, 2012
Building on a previous entry about exceeding market expectations,
this post will look at a particular type of survey, the planning
survey. If you are in B2B market research you are likely familiar
with the requests of internal clients who need to budget and
schedule for the coming year. The timing...read more
by September 7, 2012
Do you remember your first time? Well if it was your first kiss
then I hope you would remember. In this case I am referring to
first time you became a customer of (fill in the blank). How you
feel about your first experience with a new retailer, vendor or
other company plays a large role in...read more
by March 27, 2012
Incentives are common place in the market research industry. This
is true for consumer and B2B marketing research. Often we, as
survey providers, offer tokens of our appreciation ranging from
branded items to gift cards (can we say Starbucks, please!) to
charitable donations. Yet, incentives are not...read more
by February 15, 2012
Level 1 Evaluation relates to the feedback of the participants to
the training event. Typically the participants are given "smiley
sheets" to indicate their level of satisfaction with the program.
As discussed in the earlier post, many categories are evaluated
during level 1 evaluation. They include...read more
by January 25, 2012
The survey is one of the most important means of collecting data.
The advantage is that it can be given to a large sample that may
ensure a reasonable rate of return. However, the survey has
disadvantage—it may not yield the finer details for what you are
seeking data. For example, you have designed...read more
by January 17, 2012
Traditionally, Customer Service and been thought of as a Cost
Center. And it's true! Thinking of customer service this way is
going to make the lack of it cost you customers—and lots of them!
And based on his tweet this morning, it seems that Don agrees.
DonCooper The Sales Heretic™ Today is Nat'l...read more
by January 17, 2012
On a fundamental level, the surveys we author for our clients are
nothing more than data collection platforms. It is the astute
researcher that realizes there are many ways to capture data
through the questions asked. The question we must ask ourselves is
who is our audience?Knowing your audience...read more
by January 12, 2012
When online surveys came on the scene for the first time in 1999,
there was initial hesitation. Was online really going to replace
phone and mail surveys? As online has become the norm over the last
decade, we've learned there's still a place for multi-mode feedback
collection. In fact, with social...read more
by January 5, 2012
Yesterday, I shared Step 1 of our three step workout plan for
achieving business agility and crushing your compition in 2012.
After internalizing and formulating a plan to start a feedback
regime, it's time to talk about what you do with the data after you
collect it and how you start benchmarking...read more
