The Worst Survey Crime

There are many crimes that can take place when designing a survey, but there’s one crime that’s worse than any others. If you commit this crime, there’s no real benefit to even conducting a survey (whether it be market research, an employee or customer survey, a training evaluation, etc.). What is...read more

Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Raise your Survey Response Rates

Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However,...read more

Test Before You Send

After you’ve crafted what you think is a perfect survey, there’s one more thing you need to do before you send the masses – Test! This is the last and most important step before your survey goes live. It’s a good idea for someone (or a few colleagues) to double check the survey and look for any...read more

Top 15 Blog Posts of 2013

I can’t believe 2013 is almost over! There are so many great blogs that we’ve posted over the past 12 months, that I wanted to keep up with tradition and give all of our readers a recap of the most popular blog posts of 2013! Enjoy! Samples at Random Sometimes being random is exactly what your...read more

Having trouble getting traction with your surveys?

Surveying: everybody’s doing it. But how many responses is everyone getting to their surveys? I’m sure you, like myself, receive hundreds of survey invitations to your inbox each year – whether it’s from the hotel you just stayed at, the store you purchased your holiday party outfit from or your...read more

3 Types of Employees & 4 Ways To Curb the Not-Engaged and Actively Disengaged Problem

Employee engagement (or lack thereof) has been a popular topic of conversation recently, as this issue is not something companies can afford to take lightly when 70% of Americans don’t show up to work committed to delivering their best performance, according to Gallup. I’ve wrote about the poor...read more

Using Iteration to Get to Better Ideas

As market researchers sometimes we have to stop and enquire why we do what we do. We also need to understand that we carry our own internal set of biases which can impact our decisions, and how we approach our internal and external clients with recommendations.From the product, brand or market...read more

4 Easy Ways to Engage your Employees

Employees are a company’s most important asset, so it’s critical that they are happy, engaged and satisfied with their jobs. I’ve read a lot of articles recently about the benefits of engaged employees and some of the statistics I’ve come across have really drove home the importance of this topic....read more

What Was Missing at Content Marketing World (And 5 Content Suggestions)

What was missing from this week's Content Marketing World?  Data and Feedback Collection! I don't mean that they didn't collect feedback from attendees. They had a survey for every session in their mobile app. They incentived attendees to complete the surveys by gamifying them. Attendees were...read more
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