In general many of us have heard about information overload, but how to figure out if you are victim of it. A simple way to get the general idea. Just, keep a track of how long your meeting was, and how many actionable idea you came up with during it. When your meetings seems like “big ideas hell", and no idea seem to take off the white board, it can be a serious symptom of analysis paralysis. Sometimes, after or during getting the market research feedback, such situations take place when everything around you seems chaotic, confusing and messy that you are unable to take any actions.
Presently, I am reading the academic literature in the field of organization science to explore some theoretical ideas or frameworks, which might help explain analysis paralysis, the process of listening the customers’ voice and engaging them into meaningful conversations. I came across a very interesting research paper on process of sense making by organizational theorist Karl Weick and his colleagues, and I found it relevant in this context.
During my literature review, in general, I found following four important steps:
- Sift through chaotic data and filter very specific information to see the problem more clearly.
- Make assumptions, make decision and take actions
- Ask right questions to see the systemic implications of the actions
- Reflect and revise the assumptions
- Go back to the first step