3 Ways to Yield a Higher Survey Response Rate

Have you ever opened an email containing a survey link and asked, “What am I getting myself into?” Even if the survey is asking for valuable feedback the product or service, this is how most people react. Based on current trends, researchers have found that access to the new technologies help...read more

Closing the loop: It’s more than just a survey response

We’ve all been there. We’ve completed a survey because we had a bad experience, provided candid feedback because we felt we just needed to be heard, and then crickets…we heard nothing. I think that’s in some unofficial survey handbook somewhere that it is an absolute no, no. How do you expect your...read more

Your Resolution: Conduct these Key Surveys in 2016

Lose 10 pounds (15?). Finally quit smoking. Travel to exotic far-off lands. Be less stressed. Yes, these are among the most commonly-broken New Year’s Resolutions. Hey, stuff happens. We all know this. At Inquisium we’re not here to judge. But may I suggest six resolutions you should embrace for...read more

Throwback Thursday: Back to the Hits of 2012

What better way to bring in the New Year than to look back and see what we’ve learned in the past four? Here’s a #TBT tribute to the posts that were a hit in 2012, plus some added questions for you to consider. Read on and explore how things have changed for your business over the years.   Customer...read more

Be Thankful for Feedback: Good, Bad and Indifferent

The ebbs and flows of sales in the retail world, specifically during the holidays, can keep a lot of store owners up all night. What worked once in the past might be a disaster today. This goes for both large chains, and small businesses. Recently, we’ve seen many large retailers make big moves:...read more

Are your Surveys Creating Dissatisfaction?

Tell me how you really feel. Up to 95% of customers will give you a second chance if you handle their complaint successfully and quickly, but actually getting those responses is one of the biggest challenges survey planners face. Feedback is a staple of the customer experience and the very best way...read more

Trick or Treat: Avoiding a Mixed Bag of Feedback

Ahhh Halloween. The time of year when neighborhood kids dressed in costumes come in droves, knocking on your door looking to fill their little bags with sugary sweets. All for free. BUT, don’t deliver on the promise (fun size?!, apples?, granola?!) and you’re risking getting some bad, instant...read more

Dark Data: Why You Need Scary Feedback

As surveys from your customers or employees begin to pour in, both good and evil reviews join forces to create a bubbling stew of untapped power. Negative feedback can blind your judgement and unearth inner demons by highlighting imperfections that demand your attention.  In the dreadful age of Dark...read more

Why NPS is Used as an Internal Benchmark

  Organizations are becoming smarter. More tools are available than ever before to measure your performance and the experience for your customers and employees. But why do organizations often look to their competition to see if they are on par with the market average? Why not look inside your own...read more

Are reward program members loyal?

  Think about rewards programs that you are enrolled in. Best Buy? CVS? The café in your building? What attracts you to the program? It is your loyalty toward the brand or is it because of the discount or free offer you might receive? For instance, if you have a CVS reward card, does that mean...read more
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