Customer Analysis

It’s likely you’ve heard about the 80-20 Rule, which states that 80% of a company’s profits come from 20% of its client base.

The implication is pretty straightforward: to maximize profits, a company needs to retain its best customers. Especially during times of economic difficulty, businesses need to strategically maximize focus on this base of profitable opportunities.

For many organizations, the key lies in implementing a customer satisfaction campaign. Such a campaign requires effective customer satisfaction questionnaires, user satisfaction surveys and customer service feedback plans to help understand the dimensions of satisfaction that mean the most to your company. Also essential is an action plan for using this customer analysis in ways that will increase revenue from renewal business, cross-sells and installed base opportunities.

Cvent has published a white paper to help managers and C-level executives learn about how to maximize bottom line profits by retaining a company’s best customers through a comprehensive customer satisfaction program. The white paper is available at Cvent’s Survey Resource page.