Comment Card Fail: Restaurants

I was listening to the radio this morning and the show hosts were talking about a comment that was left on a comment card. If you’ve ever been to an Outback Steakhouse (locations worldwide), you know it is an Australian themed restaurant, most famous for its bloomin’ onion and other Aussie-Tizers...read more

Steve Jobs: Customer Service Agent

Today, Apple – Live introduced the next line of Apple products to the world from their home base in Cupertino, California. Products that seem…a little familiar.  It’s not exactly outrageous to say Apple’s innovation streak has cooled in the years since Steve Jobs left us, but in many ways he still...read more

Part 2: How to Recruit 3 Types of Survey Support

  In Part 1 of this two-part blog series, we discussed the importance of recruiting the support necessary for your survey programs to succeed. The first part focused on recruiting executive buy-in and a project owner. The final type of support you need is from your survey respondents. Here is how...read more

Building a research community

Building community is an integral component of a successful life. Such is definitely the case when considering ways to capture and leverage input from customers, prospects, donors or just about any other group of interest. Online survey platforms, at least the lower end of the market, were great for...read more

How to Recruit 3 Types of Survey Support: Part 1

All successful survey programs have one thing in common—they need multi-tiered support to truly flourish. If you take a minute to think about the survey lifecycle, you can see why recruiting support on several different levels is important. Launching surveys takes time and money, especially during...read more

How do I make an Online Survey?

I was recently asked this question on Quora and felt it was a good topic to cover more in depth here: How do I make an online survey? To be completely frank, the answer to this question is not necessarily a simple one. On the surface, many people think that sending a survey just means creating some...read more

Webinar Q&A: Crimes in Survey Design

Last Thursday, I hosted the Crimes in Survey Design webinar. We had many great questions come in that we unfortunately did not have time to get to, but have answered below! If you missed the webinar or would like to watch it again, the recording is available here. What is the ideal rating scale: 5...read more

Raise your Survey Response Rates

Organizations use surveys to achieve many different goals. Whether they want to measure employee satisfaction, conduct market research, administer training assessments or gauge customer satisfaction, a well-executed survey is an important business tool for making more informed decisions. However,...read more

Testing Prices One at a Time

As mentioned in a previous post there are several survey-based methods for testing the market’s perception of price. Monadic price testing in one such method. In monadic price testing the respondent sees one price and is asked to state his or her purchase intention at that price point. This design...read more

Matching Distributions with Quotas

Since very few of us have the option to conduct a census of our customers, prospects or panelists we need to rely on the sampling process. For most consumer and B2B market research studies, one of our goals is to provide data that mirrors the population(s) of interest along the lines of these...read more
Crimes in Design Webinar
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