by March 28, 2013
The concept of significance is central to generating consumer
insights. As market researchers we are tasked with providing data
to decision makers that is both useful and meaningful. How we
measure statistical significance depends upon the types of
questions we ask and the associated data structure...read more
by June 28, 2012
Harley Manning kicked off the last day of the Forrester Customer
Experience Forum by reviewing some of the key takeaways from the
day before, and this AWESOME song recorded by Ed Hadley and his
team at Neolane: The presentations yesterday spent a lot of time on
design, governance and culture. While...read more
by May 24, 2010
In an earlier post, I discussed recent survey results that reveal a
growing level of unhappiness among customers at America's biggest
commercial banks. As the commercial banking industry continues to
make changes to account options and fees to counteract new
consumer-friendly legislation, there is...read more
by April 26, 2010
In one of my earlier posts, I discussed the growing levels of
dissatisfaction among banking customers. From high fees to poor
customer service, banking members are showing their growing
frustration with increased numbers of customer complaints. As
customers at large commercial banks consider...read more
by September 23, 2009
According to a new bank customer survey commissioned by the
American Bankers Association, for the first time survey respondents
said they prefer to bank online compared to other traditional
banking methods. This is a major change. In a statement Nessa
Feddis, ABA senior counsel and retail baking...read more
by September 11, 2009
Looking for secondary research data? Earlier this week Google
quietly launched a new repository for stats. Google Internet Stats
is a small landing page on the UK google platform that aggregates
industry stats and insights in one place. Google is collecting data
from various third party vendors. You...read more
by September 11, 2009
After writing survey questions, creating an online survey using one
of the many online survey software tools available (I recommend you
try Cvent's survey system - of course!) and finally posting survey
questions to the web, you need to get your survey sample in order.
Posting the survey online can...read more
