New Release Highlight: Introducing Survey Chapters

Looking for a better way to organize your web survey questions and control survey flow? You’re in luck – April 19th marks our Web Survey new release and we’ve added a Chapters feature. Survey chapters can be used for a variety of reasons: Structure ‒ Just like chapters in a book, survey chapters...read more

The Importance of Question Randomization

Looking to get the most useful data out of your surveys? If so, consider randomizing your survey questions to eliminate bias and ultimately deliver more actionable survey results.  Oftentimes, the order in which questions are displayed affects how people will respond.  What is question bias and why...read more

The Transformation: Data to Insights

In the world of marketing, it’s common for reports to be swarming with data and benchmarks drawn from hundreds of different touch points like email, website, search, social, mobile, reviews, comments, and more. However, even with the plentiful amount of data we collect, insights are hard to develop....read more

Research Needs to Evolve from Insight to Foresight

As I was doing some New Year cleaning, I found the beginnings of a post based on tweets shared during a 2011 customer experience workshop. Even though the event is over, some of the messages are still relevant: Research needs to evolve from insight to foresight. I recently heard a story from someone...read more

5 Best Practices for Designing Mobile Surveys

When online surveys came on the scene for the first time in 1999, there was initial hesitation. Was online really going to replace phone and mail surveys? As online has become the norm over the last decade, we've learned there's still a place for multi-mode feedback collection. In fact, with social...read more

From Data to Decisions: Identify Insights Faster through Text Analysis

Almost three years ago, I wrote an article on how to analyze open-ended questions faster with a quick excel trick. It is still a very popular post, and I answer a lot of questions every month (particularly on Step 2!) about how to do it affectively. The main reason it's so popular is because...read more

Conducting Multi-Language Surveys is Easier than Ever

Technology is making it easier than ever to expand into new markets and collaborate across cultures. With clients in over 50 countries, we understand the need to want to collect feedback in multiple languages. As such, we added the ability to conduct surveys in languages other than English to the...read more

25 Most Popular Survey Posts of 2011

Last week I shared my favorite feedback management blog posts that fell outside the Top 25 Most Popular Posts of 2011. After crunching the analysis for most read articles, most shared and clicked posts, I've narrowed down our 476+ posts to just the Top 25.Please share your thoughts below on any...read more

Trends Affecting Marketing Research: Are You Feeling like the Roman God of Beginnings & Transitions Yet?

Tis the season for looking back and looking forward, makes you feel a bit like Janus, the Roman deity of beginnings and transitions. Thinking back over the course of the year one phrase seemed to capture lion’s share of the headlines…“Big Data.” All things mobile were in the public eye as well. What...read more

Best Practices: 3 Steps to Become a Learning Organization

My name is Jason Davis and I am a Product Consultant supporting the Web Survey tool. This month, we released an eBook: Harness the Conversation—Business In Today's Social World. One section of the eBook focuses on becoming a learning organization. In order to create a lasting success, your...read more
The Rise of the Smart Phone: Are you Leverging Mobile? 10 Tips for Mobile-Friendly Survey Creation