Creating Surveys for Customers & Employees

Proving to be a relational online survey provider, Cvent continues to further itself from basic survey providers by adding additional features over the weekend. Thanks to the development of the new Address Book Sampling, survey author’s can now conduct an advanced search based on a contact’s last action.

One of the greatest benefits of being able to take a sample from your survey panel or contact database is avoiding survey fatigue, which results from over-surveying respondents. Sending multiple survey invitations in a short period of time can not only tire respondents, but can lead to lower response rates.

For example, you may have a customer service assessment survey or help desk satisfaction survey that you like to send after someone calls your customer service phone number. Some customers may call more frequently than others, and chances are some of them just popped in your yead. If someone calls the help line frequently, you may only want to send out one survey invitation email every time they call. Instead, you may only want to invite them to complete your satisfaction questionnaire once every three months. This is exactly what this new feature allows you to do: search for anyone who did not received an email in the past 3 months.


You can do a lot more than just search for who received an email. The flexibility is practically endless: those who have taken a survey, attended an event, no showed for an event, opened an email, etc. More importantly, this feature allows you to drop in information you already know about their actions to create a highly personalized email:

Dear Woody, Thank you for taking the time to complete our Learning to Fly Customer Satisfaction Survey and Course Evaluation in May. Your feedback is essential to continuing to improve our training courses. I thought you may be interested in one of our upcoming classes to continue your Learning to Fly journey. Check out my calendar for upcoming classes and learn how to fall in style! To Infinity and Beyond, Buzz Lightyear Aviation Enthusiast

Through Address Book Sampling, Cvent gives you the ability to continue to improve relationships with customers, prospects and survey respondents.

To learn more about how you can improve customer relationships, enhance training programs and drive additional revenue, signup for a demonstration of the Cvent Web Surveys and Feedback Management solution.