Creating Surveys for Customers & Employees

In today’s world a lot of organizations from various industries conduct surveys to get the feedback about their products or services. Responses collected from survey respondents are used to further improve the quality of the products or services.

But do the survey writers and builders have enough time to spend creating the surveys, running the survey reports, analyzing survey data and sending the presentation to their bosses for the review?

There is a solution to this: Cvent's Survey Professional Services Group. Cvent offers a variety of online survey surveys to get your survey campaigns up and running with minimal time and effort on your part.

Survey Building: Let Cvent turn your paper survey or list of questions into a professional online survey. Web survey services team can review your questions and responses, as well as add conditional logic to make sure your electronic survey is designed to capture accurate, reliable data points.

Graphic Design Services: The skilled designers on our survey design services team can create professional looking surveys that can match a desired look and feel, be consistent with your organization's branding, and even feature embedded media.

Summary and Analysis Reports: Surveys create a lot of data - combing through it to find the meaningful trends is time-consuming work. Cvent's Survey Professional Services Group takes the pain out of analyzing survey data, because we'll turn your piles of data into eye-catching, boardroom-ready reports that highlight the business intelligence that matters to you. The report looks great, and so will you.

How to get most out of your project?

Most people conducting surveys today are not trained survey experts. A little help from our online survey professional services enables you to get the most out of your project - even if it's your first survey.

Strategy Consultation: Not completely sure how best to use web based surveys in your organization? Talk to one of our experts to learn what kinds of questions and responses you should include to accomplish your organizational goals.

Question/Response Review and Commentary: Before you send personalized email survey invitations out into the world, let our Survey Professional Services Group review it and make recommendations to improve the quality of your survey data.

List Procurement and Response Generation: Cvent can connect you to your target demographic and build your survey sample list, helping you capture accurate, meaningful data.

Turnkey Project Management: At times it's best to leave things to the experts - talk to us about letting Cvent run your survey campaign from start to finish.

Survey writers from various industries conduct surveys using the Cvent Web Surveys software tool. One of the most common industries is customer service, where the survey creator is trying to make sure their customers are happy with their products and services. Customer service surveys are used to ensure the quality standards of customers satisfaction.

When the Cvent clients conduct a customer satisfaction survey, they wait for the survey responses to be completed before running reports to see how respondents feel about their offerings. What about the respondents who were dissatisfied with the product or service and want to be contacted immediately?

Email alerts are one of the most useful features that survey designers can use to identify and then take action, where appropriate, when respondents say they are unsatisfied with the service or product. Email alerts provide the option for the person creating the survey to set alerts on questions, this can be a question where the survey respondents are asked about their satisfaction level with the organization's offering.

Take this example customer satisfaction question: "How satisfied are you with the quality of the product?” If emails alerts were set up, an email will go out to the specified people letting them know a customer selected the survey question option of “Dissatisfied."

When someone answers the question and says “Dissatisfied” an email will be sent to the people who were added to the email alert. In some cases, it may be the same person who created the survey, in others, it may be the sales person who owns the territory the respondent is located in or even the customer service manager. The employee or group of employees can quickly get in touch with the customer to inquire more about their experience. Why do organizations want to do this? Because closing the feedback loop can make the respondent feel valued and in some cases move them to the satisfied customer column.

The email alert function doesn't only work on the question level, you can also use email alerts on the survey level and receive an email anytime someone completes the online web questionnaire, or you can set email alerts based on respondent scores. If you're using scoring in your survey questionnaire, you can set alerts to be sent if a respondent falls above or below the specified score. While we used the example of customer satisfaction questionnaires to explain the value of email alerts, they can also be used with employment performance review forms or market survey questions or other types of web survey research.

Most planners go through the anxiety of My survey looks good to me, but will others find it as good? Will everyone be able to understand the way the survey questions are phrased? and other such questions. This is especially true if the survey is going out to a large audience of clients or an important audience, such as a group of board members.

For this exact reason, Cvent has introduced the option to collect reviewer comments in test mode in our online survey software toolset. You can collect test responses from up to 25 people – friends, colleagues, co-workers or anyone else who helped make the survey or understands the target audience. Simply turn on the option for Collect Reviewer Comments in Test Mode and everyone who goes into the survey will see a little notepad below every question where they can put in their thoughts on how the question looks, how well it is worded and how to improve it.

The trump card, though, is how you view these comments. Cvent offers you the choice of two reports: Comments by Reviewer and Comments by Question. The first lists the comments given by a particular reviewer on each question – each reviewer has all their comments listed on one page, and you can run the report for any reviewer. The latter survey report lists all the comments on a particular question on a single page. You can run the report for as many questions as you want, and each question will have a separate page with all the comments on it.

Use reviewer comments to ensure you’re sending out the best online survey possible; and when you’re satisfied, you still have the option to remove all responses from the test mode. You can even go a step further and remove all your test respondents from the target list – in one go. Yet another way to make your survey even better – with no side effects! Think our web polling software is missing something? Let us know. After all, most of our product enhancements come from customer suggestions.

Did you know, Cvent’s online survey tool can be used to send out email blasts and newsletters? Users can use the email survey tool to design emails and send them out to prospects, clients, employees etc. Emails can be customized using Cvent’s HTML editor to take their emails to the next level. Instead of sending boring plain text emails, users can add their logo and images into the email making it more appealing or draw more attention to the calls to action. Here are some of the fascinating features you can use in Cvent’s HTML emails.

Add Images: Using the HTML editor you have the flexibility to add multiple images into the email, you can add your company logo as the banner of the email and other images within the body. You can use the HTML editor to resize an image to fit into the email, you can also position the image to be centered or left or right aligned.

Add Data Tags: You can personalize the email marketing using Cvent’s data tags to add contacts information, such as name, address, membership ID etc. This feature allows you as a sender to add a personal touch to the emails, resulting in the recipients feeling valued and remembered.

Attach Documents: Sometimes you want to be able to attach a document. Using Cvent’s email software, you can upload your document into the document library and add a link in the email to download the document. Using this feature you can send out related documents to your email recipients. This feature is particularly useful, to send out certificates or reports to the recipients along with your email.

As you can see, there are many interesting features in the Cvent tool. So what are you waiting for, sign up for a trial account and explore how you can improve your email marketing using Cvent's email survey software.

Most planners use welcome pages, thank you pages, presentation headers and email survey templates to personalize their online surveys by putting in customized messages and images related to their organization, the purpose of the survey questionnaire and even the survey incentives. But the Cvent Web Surveys software platform allows you to go above and beyond to personalize the way your survey looks (the graphical survey template), how people see their progress (progress indicator bars), whether they see the survey title and question numbers, what buttons are on the survey and even the text of these buttons!

Graphical Template – Choose from over 50 out-of-the-box graphical templates, each with its own unique background, header image, button style and survey question displays. Beyond the out-of-the-box survey template designs for market surveys, customer surveys, employee attitude surveys, or any other type of survey, you have the ability to further customize the layout of your survey by adding customized headers and footers to reflect your organization's brand.

Progress Indicator Bar – Select whether you want a progress indicator bar that shows survey respondents how much of the survey form they've completed. Choose from four different styles – whether you want them to see % of the survey completed or page X of Y, etc.

Survey Title and Question Numbers – Select whether you want respondents to see the Survey Title; also determine whether they should see the Question Numbers. When it comes to showing survey question numbers ask yourself, Do I have a simple survey or a complex survey? If you have a complex survey, you may not want to show question numbers if you're going to use survey question logic to jump respondents through the feedback form.

Previous and Cancel Buttons – You can choose to display one or both of these buttons to respondents at the bottom of every page along with the Next button.

Button Text – Customize the text of each button – Start Survey, Next, Previous, Cancel, Submit. This can be especially useful if the survey acts as a Test, Quiz, Registration Form, etc. Next can be changed to Next Section, Next Level, Advance, etc. and Submit on event surveys can read Yes! I want to Register.

Button Style – Select whether you would like to keep the default button style of the survey design you selected or choose from the 15 additional button styles available.

Surveys are targeted at a wide variety of audiences, from board members and senior managers of organizations, to kids and teenagers using a product. Using the survey application features above, you can truly customize the look and feel of your survey based on your audience!

Organizations can use the Cvent Web Surveys tool to conduct phone surveys and internal paper surveys along with online surveys. The feature which allows Cvent to function as a paper survey software tool called Printable Surveys. The paper surveys can be generated in PDF and word format. This feature allows survey writers absolute flexibility to customize paper surveys by including:

• Introduction – (Text added in this section will be displayed at the top of the first page on the printed survey. In the introduction, you can include a brief description about your organization, the survey's purpose, any incentive or free gifts associated with the data collection.

• Conclusion – Text added in this section will display as the final page of the printed survey. On the conclusion page, you can add a thank you note and information about upcoming surveys; promote conference or seminars, etc.

• Page Header – Text added in this section will be displayed as the page header at the top of page on all printed survey pages. You can use this section to further personalize the survey by adding your company banner or logo.

• Page Footer – Text added in this section will be displayed as the page footer at the bottom of page on all the pages of the printed survey. In this section, you can add your organization's contact information; or information for people associated with the survey, in case survey respondents have further queries.

Survey designers also have the option to include or exclude printed instructions using our paper questionnaire software functionality. For example, if a question is required in the survey, an asterisk (*Required) mark will be placed before the question, if survey creator chooses to include printed instructions.

Have you ever been lost?  Like, really lost?  You are going the wrong way, and you realize you are turned around so you take the next right turn, justifying to yourself that right-hand turns have never led you astray before, why would they now?  Before you know it, you have managed to end up on a one-way street heading out of town. 

This is easy to do when you are moving yourself physically so naturally, a few clicks here and a few clicks there in an online survey platform will get you in into an even worse pickle.  Not to fear!  The ‘failsafe’ method of right-turn then right-turn may have gotten you into areas of the Cvent online web survey system you didn’t even know existed, but there are some survey software navigational tips that will get you back on track!

1. Cvent Web Surveys application reads like a book.  For anyone that intends to register for our Online Survey Creation & Management Training Class, you will hear this expression at least 3 times.  The easiest way to make all your modifications and ensure you have covered all the necessary bases is to go from Left to Right in your navigation and, once you have clicked into a section, from Top to Bottom within the section links.  This order will take you through the intuitive steps of creating and customizing your survey. 

2. Don’t neglect your breadcrumbs!  Hansel and Gretel used them to navigate their way back from a witch’s house made of candy.  Think about it… this feat should surely solidify breadcrumbs' validity.  Breadcrumbs will tell you where you are and how you got there even when you have convinced yourself that somehow you have entered an alternate universe where the survey software has become a black hole, pulling you deeper in with no intention of letting you leave.  You can either refer to the breadcrumbs to backtrack out or you can click directly on one of the breadcrumbs to be immediately re-directed to the respective section.


3. Designate your "go-to-spot."  This is the place in Cvent you feel the most comfortable navigating through.  For me, I prefer the survey overview page.  If you ever feel like you have completely lost your way, click on that tab or section link.  Wherever you are in the web based customer survey tool, and no matter how many hairs might have grayed in the process of getting there, you will instantly be redirected to that safe haven. 

With these tools at your disposal, you will feel like a modern day Columbus.  So keep on trekking, Chris, keep on trekking.

You have to know where you’re going, if you ever plan to get there. These are certainly words of wisdom, if I’ve ever heard them. I remember my dad saying something like this to me when I was trying to decide on a major in college. Since my undergraduate major would likely affect the type of job I secured after graduation, my dad just wanted to make sure that I was thinking long-term when I made my “major” decision.

The concept of “thinking ahead” is a good one to grasp when it comes to a lot of things in life, including designing web surveys. If you stop reading this post here, please just remember this: Think about how you want to analyze and report on your data BEFORE you start building surveys in Cvent's Web Survey software! Below, I have included a short list of important things to think about, no matter which of the different survey formats you choose:


As long as you have considered these things before you launch your survey and send out email survey invitations, you are golden! You will undoubtedly find that your life will be much easier when you are analyzing survey data and reporting survey results on the collected data.

Survey reports in the Cvent Web Surveys software tool offer a wide variety of ways to view your data and begin conducting your market research survey analysis. The answer summary by question report, for example, pulls up a table, a graph and basic statistical analysis for each survey question. Another example survey report, answer details by respondent, offers you the option of seeing each respondent’s answers on a separate page or answer details for all respondents gives you the opportunity to see all the answers for all respondents on a single page!

But sometimes these are not enough when you want to make a professional report for your boss to present to the board members. This is exactly why Cvent has the presentations feature within the survey application. The presentations section allows you to create reports with unique combinations of filters and display options. You can use our presentations creator to access data views that are unavailable with other out-of-the-box survey reports. Creating distributable reports in the Cvent Web Surveys software tool makes it easy to communicate the survey results in either Word or PDF format.

To determine what you see on each page of your sample report, choose from the options below:

When creating online surveys, survey writers have the option to select whether the survey should collect respondent information or will be an anonymous survey. This is an extremely helpful feature if you conduct surveys, which at times, require absolute anonymity.

Collect Respondent Contact Information Survey: If during the survey creation wizard a survey designer selects this option, all survey respondents will be required to enter their contact information, such as name, email address, phone number etc. Setting up which contact fields you need collected for your survey takes place when you're designing your survey.

If you need a contact field that doesn't come standard in the survey application, simply create a custom contact field. We typically see custom contact fields created for pieces of information such as employee ID, account name, membership number, etc.

In a survey with identified survey respondents, all respondents must verify their name and email before starting the electronic survey online. This ensures their responses are correctly matched to their contact record in your address book. If the contact is not in your address book their information will be added automatically. An additional plus for the Cvent Contact Database is that even if they do exist in your address book, if they update their information while completing a survey, it will be automatically updated for you.

Anonymous Survey: In an anonymous survey, respondents can begin the web survey without entering their name or email address. No contact information will be added to or updated in your address book - because it's not being collected. As you would expect, the identities of your survey sample are kept anonymous and no survey responses are matched to contacts.

How do you know which type of survey is correct for your survey research project? Here's a few tips:

When creating surveys for two sets of respondents, say product users and non-users, the most obvious thing is to create two different surveys and send them out. This is exactly what one of our Web Survey clients in the industrial market thought, until they realized all their contacts were stored in the same file. After importing the file into their Cvent Web Surveys account and adding them to their email survey invitation, they called asking for a solution. They wanted both survey invitations to be sent, but not cause confusion with people in their survey sample were getting two emails.

One option is to insert what our email survey tool calls a survey bridge link. The bridge link allows both links to be in a single survey invitation. It's the same concept as manually finding the two survey URLs, but bridge links saves email survey creator the trouble of having to go into each survey under settings to find the online survey's URL. Using a single email, our client was able to insert two links, one that said Users click here and Non-users click here. This works and using bridge links saves the survey creator time and eliminates confusion for survey respondents.

However, there was an even better solution for our client's survey.

Our Web Surveys team advised the survey designer to merge both internet surveys into a single survey and utilize survey question logic to determine what would be seen by the different types of respondents. A survey question right at the beginning will branch respondents to the appropriate questions. Using branch logic effectively allows survey writers to design and create two surveys in one. One of the numerous advantages of this approach is when designing surveys, you only needed to create a single Welcome Page and Thank You page. You also skip over any possibility of respondents clicking the wrong survey link from the email invitation. When you send survey invitations, all respondents will click on the same email survey link to enter but only answer survey questions relevant to them. To put the icing on the cake, the task of merging existing surveys was made much easier by using the question library. We added the questions from one survey to the question library and quickly inserted them into the other survey without having to retype a single word!

Several of Cvent’s unique online survey technology features like survey bridge links, branch logic and the question library helped this client create a great survey!

Technology is bound to have its hiccups. The more we rely on the internet and computers, the more risk we take in ensuring the safety of our data. Therefore, when we encounter an error that threatens to undo our work or jeopardize the progress we so diligently worked to preserve, the only natural reaction is to PANIC. It must be a bug! It must be an error I made during the survey creation process!

These are familiar phrases and the proverbial panicked tone resonates with us here on the Cvent Web Surveys Client Services team. We've been there too. We've created online surveys, sent email invitations to our CEO and senior management team, and been immediately met with email inquiries asking why they were getting an error message or why they could not access the survey.

The first thing we do: Breathe. Take a deep breath and calm yourself before you jump into the survey application to see where you went wrong. Because, and this may go against everything we learn in customer service, sometimes it is a survey respondent error. If 200 people in your survey sample, or even 20, have completed the web survey questionnaire sans issues, the latter is most likely the culprit. There are a few common problems that can initiate on the respondents side:

1. Using a browser that does not support the Cvent's Web Survey software tool. AOL, for example, will allow survey respondents to begin the survey, but respondents often run into trouble trying to respond to survey questions. So when getting emails from your sample list about an error, ask what browser they are using. The most effective browser to use with our online survey software application is Internet Explorer. Other browsers, such as Mozilla or Safari, still work but that's why it's important to test your survey before launching.

2. Cookies. They are delicious, they seem to draw you to them and, once consumed, will follow you forever, hence the lucrative personal fitness industry. Computer cookies act much in the same manner. They are small tags that are placed on your computer once you visit a website. They are great because they allow the website to recognize you if, and when, you return. They will keep your information stored while browsing through the website, even if you click to another page within it. They are dangers in that, similarly to that of a chocolate chip cookie, they follow you.

A permanent cookie will be stored on your computer unless manually deleted. They are responsible for that eerie sidebar advertising that coincidentally relates 100% to the site you just visited or the email clicked. So, what is the moral of this analogy? Ask your respondent to clear those cookies; they can sometimes have a way of interfering with the survey.Here are directions to clear a cookie in Internet Explorer (other browsers have similar steps):
It seems hard to remember sometimes that not all the errors respondents see are your fault. Don't assume they are and panic. Instead, take a deep breath and ask some questions. You may find it's just user error.

In Cvent's survey application, survey account administrators can create different user roles with different permissions, controlling what particular people can view and access in the account. Administrators can add, view, edit and delete users, user groups and user roles. This feature is particularly helpful, if you have multiple surveys running at the same time with different people in charge of the creating and writing the surveys. For example, the administrator may want to restrict people in the marketing department from accessing HR surveys to maintain employee privacy or perhaps marketing finance shouldn't be able to see marketing surveys.

Users: Users are the individuals using the Cvent Web Surveys tool. A user can have only one user role and be a member of none or multiple user groups. The users are going to be the survey creators, designers and writers.

User Groups: User groups are used to set visibility for users. Based on their user group, users will be able to see different information within the survey software. You have several options to choose when setting up user groups:


User Role: In user roles, administrators can add, view, edit, copy and delete user roles from an account. Each type of permission may have a variety of specific permissions. For example, there are permissions to be able to edit a survey or launch a survey. The reason this is important is it helps ensure workflow. If the survey writer isn't allowed to launch the survey because only the department head has the power, by setting user roles you ensure those organization rules are enforced. Specific permissions may have no access, full access or read only access.

Add page breaks to your survey! I cannot stress this enough. Of all of the survey best practice tips that the Cvent Web Surveys Client Services team offers clients, adding page breaks is perhaps the most important piece of advice. Not only do page breaks allow you to collect partial responses, but they also break the survey up for your respondents. Adding page breaks makes online questionnaires appear much less intimidating for survey respondents and improves the respondent experience - particularly if you have a long, complex survey.

Considering how much we stress utilizing page breaks in Survey Creation and Management Training, I am always surprised when I come across a client’s survey with more than 50 questions and NO page breaks. If someone is responding to a feedback form like this and have to step away from their desk, respondents may completely lose their response and have to start all over. This is a security setting within the Cvent Web Surveys application. The Cvent Web Surveys system times out after 40 minutes of inactivity. The way the survey software defines inactivity is the lack of respondents advancing to the next page of the online survey.

Every time you insert a page break in your survey, you are essentially inserting a Next button. The Next button also functions as a Save button as well. Each time a survey respondent clicks Save, our survey application saves all of the answers the survey respondent entered so far. I'm sure you know the saying "Save Early and Often" when working on a document, same idea applies here, only instead of survey respondents having to click save they will click next. Additionally, it is important to note that by clicking on the first Next button in the survey, the respondent moves from the Visited status to the Partial Respondent status. This is important to know if you plan to send survey invitation reminders and partial response reminders to your survey sample's email list using our email survey tools.

Having explained all of that, you will no doubt agree that page breaks are an extremely important component of any survey designed and created in Cvent. So, make sure to add a page break every 5-6 survey questions when creating online surveys! This will make things much easier for you and your respondents alike. Still need some convincing? Check out this post with some additional survey tips for adding page breaks.

Post-conference surveys can be a nightmare to design. The vast majority of conferences these days involve numerous sessions and speakers, and not everyone attends all of the sessions or hears all of the speakers. How is it possible to design a survey where only the people who attended a particular session answer the relevant questions for that session?

With advanced logic, this is indeed possible. The Association for Fundraising Professionals is just one of Cvent’s survey clients who can attest to the incredible value and utility of advanced survey question logic when it comes to designing a survey to collect post-conference feedback. After seeking advice from the Cvent Web Surveys Client Services team, AFP applied advanced logic to their post-event survey, so that only those survey respondents who had attended each session saw the survey questions about that session. The first survey question asked respondents which session(s) they had attended, and after that, people saw the appropriate set(s) of questions for them.

Although it sometimes takes a while to “get a hang of it,” advanced logic is an absolutely indispensable feature to survey writers. Instead of formatting separate surveys for each of the sessions, the survey creator was relieved they were able to collect all of their responses using one survey and advanced logic. The advantages to distributing just one survey as opposed to multiple surveys are numerous, but one of the most important advantages to using one survey is the time that you save during reporting. Having all of your data in one place is certainly a huge plus when running survey reports and analyzing survey data collected.

Launching and creating an online survey is a stressful time, regardless of extra pressures from VIP clients or time-sensitive material. The lurch your stomach does after hitting Confirm Send to distribute your email survey invitations is unmistakable. Did I put the right information in my email? Did I double check everything was spelled correctly? Did I remember my data tags? These questions flutter through your mind until that first survey response comes through, then you can begin to breathe easily.

However, for one of our clients the relief was short-lived. The survey response number tally did not stop rising. For most online surveys, this is a good thing when you're collecting survey data that out did your expectations. But for this client, they were offering a $50 incentive. Those initial butterflies soon turned to full fledged panic. How did these respondents manage to get a hold of the web survey and how could they retroactively do some damage control to ensure this did not happen again?

After speaking with the client's project director, we deemed it necessary to activate some of Cvent's web survey software's security settings. But which ones would be appropriate? After talking with the client, I discovered they wanted to be able to gather feedback from multiple people within an organization, and sometimes household, using our email marketing engine to send survey invitations. With these criteria in mind, we decided on 5 things:

1. Take the survey link off of their webpage. This eliminated non-targeted traffic from accessing the online survey.

2. Only those survey respondents on the target list would be able to complete the feedback form.

3. Don't limit the responses by computer or IP address since it would prohibit people who shared a computer or worked at the same organization from completing the survey.

4. Enable verification to eliminate any automated computer responses.

5. Set a value for maximum number of responses to reflect the number of people on the target list. This would close the survey automatically once the number of survey responses was reached. This way the client would not need to wory about extra data collection that would result in her paying out extra incentives.

With the help of Cvent's powerful data collection software features, we helped the client breathe easy for a while and, apart from the normal butterflies with a survey launch, ensured a successful second round.

I spoke to a client recently who had made a great online survey for distributors of two distinct products – Widget A & Gadget B. The web survey had attractive graphics and insightful questions. However, there was an issue regarding how the survey function. More specifically, which survey respondents (read: different distributors) should see which questions. Survey questions #3-34 were for distributors of Widget A and survey questions #35-67 were intended for distributors of Gadget B. Seems easy enough, but there was a little catch: some survey respondents distribute both products and were therefore required to answer all questions.

It seemed simple enough at the outset, and the client understood what each type of survey question logic did. The second question asked the respondent whether they distributed Widget A only, Gadget B only or Both Widget A and Gadget B. Depending on how this question was answered, the survey respondent would be shuttled down the correct survey path using branch logic. Widget A only and Both Widget A and Gadget B went to survey question #3 and Gadget B only distributors went to survey question #35. However, at question 34 skip logic is used take survey respondents to the survey website's Thank You page. This was fine for Widget A only distributors, but a major headache for Both Widget A and Gadget B distributors.

This is where Cvent Web Survey's Client Services team can be a life saver for survey creators. I was there to help the survey writer create a survey that met their survey project needs.

The first option I thought of involved Advanced Logic. Once the initial branch logic was used, we simply use advanced survey question logic on the client's survey questions #35-67 to make sure anyone who responded Widget A only to the initial question (Q2) would not see these questions. This achieved the desired user experience but was tedious and time consuming. The client wanted to launch their surveys soon as possible so this was not the ideal solution in this case.

I then suggested a second option: make two separate questions with branch logic. The existing survey question (Q2) would be changed to Do you distribute A? and another survey question would be added before #35 that asked Do you distribute B? If a respondent selected Yes for Q2, they would see survey questions #3-35 and if they responded No, they would see the new survey question. If survey respondents answered Yes on the new survey question, they would see the remaining questions. The client was no on her way to a great survey with an excellent respondent experience. To top it off, it only took a minute!

Cvent offers a varied range of survey question logic, you just need to decide which will work best for your particular survey project. If you need help deciding which question type or logic type will work best for your survey, never hesitate to give our Client Services team a call.

One important question you need to ask yourself when planning your online survey is who can answer the survey? Do you want your survey to be open to anyone who is interested or do you want to restrict the survey to a certain group? There are pros and cons to each approach depending on your survey goals, for example restricting your survey can be useful if there is an incentive associated with the survey questionnaire.

Cvent offers you the option to select who can answer the survey. You can choose - Anyone can answer the survey for an open survey and Only individuals on a targeted list can answer the survey for a private survey.


Using Cvent Web Surveys software gives you several ways to increase survey security and limit which survey respondents are allowed survey access.

• Limit responses. Cvent Web Surveys tool allows survey administrators to limit responses to ensure data accuracy. This option is extremely helpful if the planner wants to avoid duplication of records (aka each person only gets to vote once to avoid ballot stuffing). As an online survey creator you have the option to limit responses three different ways:



• Password Protection. Survey administrators can also set a password for their online survey questionnaire. This automatically eliminates any unwanted respondents from the mix. During the survey development, you can decide whether or not you want to use the password protection survey security setting. If you choose to, you can send out the password along with the survey invitation or you can share it in a different manner. For example, if you have an employee job satisfaction survey that is always open for employee feedback collection, you may want to host the survey password on your intranet. Since the survey is hosted on the internet, password protection keeps out respondents who may have happened on the survey via a Google search. In this case, you may not be using email survey invitations so you need another method other than only individuals on the targeted list to secure your survey.


• Include a Verification Process. A verification process is used to help prevent computer generated responses. An image of five characters is displayed to the user, also known as a CAPTCHA. The user must correctly type the characters to continue.

• Use Secure Socket Layers (SSL). SSL uses a cryptographic system that uses two keys to encrypt data − a public key known to everyone and a private or secret key known only to the recipient of the message. Both Netscape Navigator and Internet Explorer support SSL and many Web sites use the protocol to obtain confidential user information, such as credit card numbers. By convention, URLs that require an SSL connection start with https instead of http.