In a previous post I discussed the basics for conducting online advertising testing. With the advent of online survey platforms the ability to test various advertising messages and formats is easier than ever. Gone are the days of renting large rooms and embedding ads in mock programs. The current...read more

Chapters in a book are self-contained entities which could stand alone, but are better suited to be part of a larger whole. The new revision to the Cvent online survey platform allows the researcher to group questions into a chapter. This new feature is well adapted for scoring sections within an...read more

The concept of a New York minute can be applied to market research. For those who do not know a New York minute is an instant, which is infinitely shorter than the 60-second minute you and I work with. In the current haze of cloud-based thinking, we can apply this short attention span metric via the...read more

Online survey platforms have provided B2B market researchers and their kin in the consumer space expanded options for questionnaire design. These options afford us the ability to create surveys that are both engaging to the respondent and more likely to yield actionable data for our clients.With the...read more

In a recent post, I covered segmentation basics and briefly examined the debate around which variables are best used for the project. The point to remember is that marketing organizations can often benefit from multiple segmentations depending upon the end user (e.g. direct marketing, sales,...read more

I recently came across an article posted in MarketingProfs that raised an interesting question. Is a 0.3% click-through rate for a banner ad acceptable? This may seem a bit afield from my normal conversations around online survey design, but the truth is many of us in consumer and B2B market...read more

The joy of the Internet, amongst many, is that it has made the job of being a market researcher just a bit easier. It has also complicated many aspects of our daily lives - but that is a tale for another day. Here’s an example: I have been tasked with creating a survey to measure attitudes of...read more

Let’s now prepare for a return to the Political Silly Season. Sample size, confidence levels and intervals are critical to the public opinion polling process. However, another crucial aspect for consideration by researchers of all stripes is the nature of the sample and of the respondents.It is all...read more

According to Wikipedia, ethnicity can be defined as “An ethnic group is a group of people whose members identify with each other through a common heritage, consisting of a common culture, including a shared language or dialect. The group’s ethos or ideology may also stress common ancestry, religion,...read more

Demographics are a critical component of consumer behavior. They do not explain the whole of the story, but they can be quite useful in identifying and predicting consumption patterns, voting habits, media usage, and charitable donation likelihood amongst other uses. Demographics can be asked via...read more