While we highlight the most popular posts from a given month in our newsletter, one of my favorite activities is to look back and see what posts were the most popular overall each year. Keeping with tradition, here's a look back across the 20 most popular posts of 2012!   Customer Loyalty Month: 25...read more

One the easiest and simplest ways to ensure you have represented your audience's needs is by surveying and polling them.  Polls, in particular, are usually quick, one-question interactions in which you can grab feedback in a matter of minutes.  Polls and surveys are epecially handy when you are...read more

Last month Facebook launched a new online feature called Facebook Questions which allows you to easily poll your friends and fans. It's similar services like Yahoo! Answers, Quora, or Mahalo, but it's nowhere near the online survey software that's available on the web.The greatest advantage of...read more

More than ever consumers are in control of what marketing they interact with. Companies are becoming smarter, savvier, and more social about where and how they market their products and services and how they engage their customers. If one of the ways that your company gauges success of your online...read more

If a measure of your site's success is how often and how long people come to and stay on your site then you know how important it is to grab your audience's attention and engage them once they are on your site. This may be especially important for news sites and networks, which actively compete for...read more

While we've discussed the infinite learning opportunities that online surveys present for your company, there is another great benefit of short online survey response sets and online polls: they can be fun. Between large blocks of text and a few images, so many websites look the same. Sure, there...read more

Companies today must constantly evaluate their marketing and advertising efforts to remain competitive. But how do you stand out when consumers are being bombarded by more messages, in more ways than ever? It starts with knowing what is and isn't working for your particular brand or service.  Here...read more

Social media is growing, and its having an impact on the way businesses attract new customers and listen to existing customer opinions. While browsing many of these social media platforms, I've noticed organizations conducting online polls. I think it's important to understand that while public...read more

From public opinion polls to customer satisfaction surveys, many organizations still rely on telephone interviews to collect consumer data. While collecting feedback from constituents is essential for continued success, allocating funds for telephone research may not be the best use of that market...read more

Developing survey questions can be challenging. It's no secret that among the members of your survey sample, respondents will perceive the same phrasing, questions and answers differently. The key to developing survey questions is making them unbiased. Unbiased questions will help you receive the...read more